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Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

If you have to discount to close the deal, you’ve already lost. Price isn’t the problem. Perceived value is. People pay full price for things they truly want. Instead of lowering the price, raise the worth. Fix the offer, not the tag."

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

indian consumer want sasta product that doesn't mean kharab product, They need quality, packaging,value @lower price

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

What is Sales according to Raj Shamani? It's PEU 🔫 P - Preparation Prepare yourself with the product/service, get all the details of your products and know how your customers can use it in the best possible way. make them realize the worth

Two key essentials for your product sustainability: 1) Quality and Value of Product 2) Communication of Product Without communication of product, the value and quality becomes zero. Its like food without additions of salt into it.

Thought of pricing the product directly instead of striking out the higher price and show the lower price. For example, The product cost is posted as Rs.5000 ,striked it and the final price is Rs.2000. Do you think that strategy still works? I th

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh