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Vikas Acharya

Building WelBe| Entr... • 1m

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product with that vision. 2. Mirror Your Market: Use models your customers can relate to. When they see someone like them rocking your product, they can picture themselves in it. 3. Create FOMO: Position your product as the bridge between who they are and who they want to be. Make it feel like the missing piece to their perfect life. Look at luxury brands - they never compete on price. They sell transformation, not just products. The higher the perceived value, the less price matters.

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