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Mr Z
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Medial • 1m

Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret: In 2018, a shocking line appeared in Burberry's annual report. The systematic destruction of £28.6M ($36.5M) of perfectly good merchandise. And , Over 5 years, Burberry destroyed £90M ($118M) worth of products. But why would billion-dollar company burn money like this? These brands don't sell scarcity. They MANUFACTURE it. And they use 3 disturbing tactics to do it: 1. The Tax Loophole In the US, companies can reclaim import taxes by destroying goods under customs supervision. 2. The Grey Market Prevention Most luxury brands would rather destroy products than risk them entering the "grey market" (the unauthorized resale of authentic products). 3. The Exclusivity Illusion If everyone could afford luxury goods, they wouldn't be luxury anymore. Follow for more valuable content.

9 replies19 likes

Replies (9)

Giggity

Stealth • 1m

can't blame them

0 replies1 like

Havish Gupta

Stealth • 1m

Not aware of Burberry, but most of the expensive brands charge a lot more than what it costs them to manufacture the goods. so thise goods worth $36M may have been manufactured even for less than $5M. So their Actual loss is very less than what we think. Thus worth it for them

0 replies1 like

Anonymous 5

Stealth • 1m

Lol the illusion of rarity is so real

0 replies1 like

SHIV DIXIT

Stealth • 1m

exactly but someone needs to solve this by recycling it and making a whole management company for this even we can launch a recycling brand

1 replies2 likes

Anonymous 4

Stealth • 1m

Wow. What a waste tho

0 replies1 like

Anonymous 3

Stealth • 1m

That's new to me.

0 replies1 like

Anonymous 2

Stealth • 1m

That's crazy.

0 replies1 like

Anonymous 1

Stealth • 1m

Sounds like a controversial yet effective way to protect brand value

0 replies1 like

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