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Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret: In 2018, a shocking line appeared in Burberry's annual report

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

Guys did you agree some luxury brands don't sell products they sell emotions.

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding,

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

hello investors my self raviraj singh from Noida and i have an great idea to make a luxury brand the demand of the product is worldwide so please connect with me to become an luxury brand owner

Is it true nowadays new and small brands have high chance of success thanna little established brand as customers want to try a variety of products and not just want to stick ok one product

Curious to know → Why doesn't India have a luxury watch brand?

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran