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Aakash kashyap

Stealth • 2m

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By destroying items rather than selling them at a discount, Gucci aimed to ensure that the exclusivity and luxury appeal of its products remained intact. This tactic reflects a common practice among luxury brands where maintaining scarcity is crucial to preserving their high-value status. Other brands, such as Burberry, have followed similar approaches in the past, destroying unsold stock to avoid undermining their pricing power. Critics have often pointed out the environmental and ethical implications of such moves, as it leads to wastage of valuable resources, though brands justify it as necessary for maintaining brand prestige. Crazy 🔥

0 replies5 likes

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Mr Z
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Medial • 1m

Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret: In 2018, a shocking line appeared in Burberry's annual report

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Chamarti Sreekar

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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

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Varun Jeph
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The NineHertz • 21d

Bernard Arnault, the mastermind behind LVMH (Louis Vuitton Moët Hennessy) transformed his family’s construction business into the world’s largest luxury conglomerate. In 1984, Arnault took a bold leap, investing in a struggling textile company that

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Anonymous

Stealth • 9m

What an old money Clothing brand shohld be priced its products at 1. Luxury 2. Affordable (under RS 2000) Plese tell ?

20 replies10 likes

Anonymous

Stealth • 5m

What you guys think of the name "Baccarat Billionaire" for men Luxury Fragrance and accessories brand

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Anonymous

Stealth • 2m

I want to know whether the physical stores of clothing brands have professional images of their inventory products or not

2 replies5 likes

Shweta

Stealth • 7m

Is it true nowadays new and small brands have high chance of success thanna little established brand as customers want to try a variety of products and not just want to stick ok one product

5 replies5 likes

Shashank Vishwakarma

Stealth • 8m

Why luxury Brands started to targeting "Zen-G" more? And offers them there products on discounts. Now a day's people buys luxury products or premium products in loan just to show off not all but many, these are the things company get there products

10 replies39 likes

Ishant Gupta

Stealth • 7m

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

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