• Brands don’t sell products; they sell emotions.
• Your brand is not what you say it is—it’s what they feel it is.
• Customers don’t buy products; they buy better versions of themselves.
• People remember stories, not features.
• Price gets you cus
Burberry burned $36,500,000 of clothes in one year.
Not because they couldn't sell them.
Because they didn't want YOU to have them.
The disturbing truth about luxury's dirtiest secret:
In 2018, a shocking line appeared in Burberry's annual report
“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons”
Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status.
Luxury brands master this by showcasing not who the custo
What are the 5 products you don't need but still you guys spend money on and buy? They can be either digital like subscriptions or any physical products
Why brands sell products cheaper price in platforms like Amazon rather than their website?
I saw that maximum d2c brands sell cheaper on platforms like Amazon, flipkart, Blinkit or etc as compared to their website, even tho they have to pay various
Hi guys,
just wanted to understand, is Blink It really allowing small & new brands to list & sell their products? Is anyone here who has tried selling on blink it?
ONE INTERESTING OBSERVATION SERIES
DAY #16
Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group.
1) Going Global:
People in this group don