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Guys did you agree some luxury brands don't sell products they sell emotions.
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โข Brands donโt sell products; they sell emotions. โข Your brand is not what you say it isโitโs what they feel it is. โข Customers donโt buy products; they buy better versions of themselves. โข People remember stories, not features. โข Price gets you cus
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Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret: In 2018, a shocking line appeared in Burberry's annual report
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โChasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Iconsโ Aspirational Marketing taps into consumersโ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo
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