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Wild Kira

/Internet_ • 4m

Why brands sell products cheaper price in platforms like Amazon rather than their website? I saw that maximum d2c brands sell cheaper on platforms like Amazon, flipkart, Blinkit or etc as compared to their website, even tho they have to pay various commission to these platforms but still you find their products quite cheaper in these platforms. Do you know the reason?

8 Replies

Replies (8)

The next billionaire

Unfiltered and real ... • 4m

Competition to rank higher

2 Replies

Anonymous 2

Hey I am on Medial • 4m

Brands sell cheaper on Amazon because visibility and sales volume matter more than higher margins on their own website.

Eswar

Unlocking new skills • 4m

So,Amazon is a customer centric platform. If the price of any brand product in Amazon is higher than any other platforms (own website, other ecommerce) then it will block the product because it doesn't want to leave the customers choosing other platforms for the same product which is available in their marketplace. This is one of the reasons behind the low price of products compared to their own website.

Pritam Yadav

Good by to influence... • 4m

they are collecting the reviews of people so once they have enough reviews they can increase the pricing also

Arpit Dilip Gupta
•

eCommercians • 4m

Higher CAC

Anonymous 1
•

Foundation • 4m

For visibility

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