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Why brands sell products cheaper price in platforms like Amazon rather than their website? I saw that maximum d2c brands sell cheaper on platforms like Amazon, flipkart, Blinkit or etc as compared to their website, even tho they have to pay various

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Eswar

Unlocking new skillsย โ€ขย 2m

So,Amazon is a customer centric platform. If the price of any brand product in Amazon is higher than any other platforms (own website, other ecommerce) then it will block the product because it doesn't want to leave the customers choosing other platforms for the same product which is available in their marketplace. This is one of the reasons behind the low price of products compared to their own website.

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