Apple sells → Trends, not phones.
Ferrari sells → Status, not cars.
Nike sells → Motivation, not shoes.
Disney sells → Memories, not movies.
Amazon sells → Convenience, not products.
McDonald’s sells → Happiness, not burgers.
Sell the emotion and not
People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about