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Guys did you agree some luxury brands don't sell products they sell emotions.

Only good thing they do is that they Sell Maggi!

Brainstorming what happened to the assets of the small business when they shutdown How do they sell them and how do sell thier business to another

Nike doesn’t sell shoes. They sell victory. That’s why “Just Do It” works —it speaks to the hero, not the product.

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Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not

Status vs Wealth symbols

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about