Back

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan

Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not

“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro

If you have to convince people your product is useful, it’s probably not. Real value doesn’t need a sales pitch—it speaks for itself. If people aren’t getting it, the problem isn’t their understanding, it’s your product. Fix that first.

Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 Accordi

Zappos – “Selling Shoes… Without Any Inventory” Tony Hsieh wanted to sell shoes online — people laughed. He didn’t even own stock at first. He just photographed shoes at stores, listed them online, and went back to buy them if anyone ordered. It wo

Brand Design concept. Just do it ... Nike shoes concept brand design poster. Need to full tutorial . comment " tutorial" in comment More concept design like this .. follow me on my instagram 🔗 link in my bio. #photoshop #design #web #ui #nike

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zZVioGUF8bSpvXRQjFhzOnD9HfJX7Unj/view?usp=drivesdk 🔥 Shoe Dog🔥 🚀 17 Lessons from 👉 ✨ by Phil Knight ✨ 1. The Early Vision • Phil

Nike Sues The Shoe Surgeon Over Custom Sneakers Nike Inc. has taken legal action against Dominic Ciambrone, also known as The Shoe Surgeon. The lawsuit, filed in a California federal court, claims that Ciambrone has been selling custom Nike sneakers