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Aditi

Will become a inspir... • 2m

“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performance. It’s common in tech and engineering brands like Apple or Dyson, where the focus is on standout features and functionality. In contrast, the “Customer as Hero” approach puts the user in the spotlight, with the product acting as a guide or helper. This builds emotional connection and loyalty, seen in brands like Nike and Airbnb, where the customer’s journey and success take center stage. Modern brands often blend both — showing how their product helps the customer become the hero.

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