Back

Aditi

Will become a inspir...ย โ€ขย 1m

โ€œWhoโ€™s the Hero: Your Product or Your Customer?โ€ The concepts of โ€œProduct as Heroโ€ and โ€œCustomer as Heroโ€ shape how brands tell their stories. In the โ€œProduct as Heroโ€ approach, the product is the star โ€” solving problems with innovation and performance. Itโ€™s common in tech and engineering brands like Apple or Dyson, where the focus is on standout features and functionality. In contrast, the โ€œCustomer as Heroโ€ approach puts the user in the spotlight, with the product acting as a guide or helper. This builds emotional connection and loyalty, seen in brands like Nike and Airbnb, where the customerโ€™s journey and success take center stage. Modern brands often blend both โ€” showing how their product helps the customer become the hero.

3 Replies
3
16
Replies (3)

More like this

Recommendations from Medial

Shuvodip Ray

ย โ€ขย 

Arizona State Universityย โ€ขย 1m

๐Ÿ“ข The RBIโ€™s circular requires banks to support languages beyond Hindi and English and to provide customer service in each customerโ€™s preferred language.

Reply
2
Image Description
Image Description

Gautam Ambani

Money Magnetย โ€ขย 1y

Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-3): In Previous parts, we understood the Value Proposition in details. Let's finish it of with PMF (Product Market Fit) PMF is the sweet spot where your product or service perfectly meets a probl

See More
4 Replies
1
13
Image Description

Vinayak Kaushal

Empowering Womenย โ€ขย 10m

Hero product or you can say Hero tag. 'Product AI', 'AI as a product, 'AI as a service' and a lot more. Founders use these to get more investors on board. But most of the AI they have in their product is -- AI copy pasted code and AI generated im

See More
2 Replies
5
Image Description

Tanya Vaid

Entrepreneurshipย โ€ขย 12m

Today brands are fighting for Brain Estate. In todayโ€™s customerโ€™s mind ; there is the space for only few brands which catch their attention ( of course they canโ€™t remember almost all brands in the market). These days where the market is cluttered wit

See More
1 Reply
6
Image Description

SHIV DIXIT

CHAIRMAN - BITEX IND...ย โ€ขย 8m

๐Ÿ“– DAILY BOOK SUMMARIES ๐Ÿ“– ๐Ÿ”— DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ€” https://drive.google.com/file/d/16bLl_mju1yuBPj4k4UBRY2zEavR95yGd/view?usp=drivesdk ๐Ÿ”ฅ Building A Story Brand ๐Ÿ”ฅ ๐Ÿš€ 20 Lessons By ๐Ÿ‘‰ โœจ Donald Miller โœจ 1. Customers as

See More
1 Reply
11
11
Image Description

Abhishek Garg

Hey I am on Medialย โ€ขย 5m

Building โ€œVeloceโ€ i.e myntra - but in 20 mins Why cant Zepto/blinkit copy - I got same goal, different approach Customer Journey 1 โ€” Customer searches shoes - products displayed from 20 stores around - buys - delivered in < 20 mins. Customer Jour

See More
2 Replies
3
Image Description
Image Description

Kolkata Index

ย โ€ขย 

West Bengal Tourismย โ€ขย 6m

๐Ÿš€ Unlocking the Power of Unique Product Research: Case Studies That Inspire Innovation Product research isnโ€™t just about understanding the market; itโ€™s about diving deep into consumer behavior, untapped needs, and creative problem-solving. ๐ŸŒŸ Letโ€™s

See More
3 Replies
2
Image Description

Aditi

Will become a inspir...ย โ€ขย 1m

โ€œFeel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyaltyโ€ Emotional contagion is the phenomenon where people โ€œcatchโ€ emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

See More
1 Reply
9
Image Description

Pathan Khan

Hey I am on Medialย โ€ขย 6m

i have an idea of starting a dairy brand includes Ghee as the hero product and vice versa and doing a lot of research from the past two years any interested investor might reply will discuss more personally thanks

1 Reply
1
4

Download the medial app to read full posts, comements and news.