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SHIV DIXIT

StealthĀ ā€¢Ā 17d

šŸ“– DAILY BOOK SUMMARIES šŸ“– šŸ”— DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE ā€” https://drive.google.com/file/d/16bLl_mju1yuBPj4k4UBRY2zEavR95yGd/view?usp=drivesdk šŸ”„ Building A Story Brand šŸ”„ šŸš€ 20 Lessons By šŸ‘‰ āœØ Donald Miller āœØ 1. Customers as the Hero: ā€¢ Position the customer, not the brand, as the hero in the story. The brand acts as the guide helping the hero achieve their goals. 2. Identify the Customerā€™s Problem: ā€¢ Clearly define the problem the customer faces, showing empathy and understanding to create a connection. 3. The Brand as a Guide: ā€¢ The brand should be a supportive guide that helps customers overcome their challenges, positioning itself as an ally. 4. Offer a Clear Plan: ā€¢ Provide a straightforward, step-by-step plan that shows how the brand will solve the customerā€™s problem. 5. Call to Action: ā€¢ Use a direct call to action (e.g., "buy now" or "get started") to prompt the customer to take the next step. 6. Highlight the Stakes: ā€¢ Emphasize what customers stand to gain if they engage with the brand and what they risk losing if they donā€™t. 7. Address External, Internal, and Philosophical Problems: ā€¢ Recognize that customers face external (practical), internal (emotional), and philosophical (values-based) issues; addressing all three strengthens the brand message. 8. Clear Brand Message: ā€¢ Ensure the brand message is simple and clear, avoiding industry jargon or complex language. 9. Focus on Transformation: ā€¢ Show how the customer will be transformed through the brand's solution, emphasizing positive change. 10. Consistent Messaging Across All Platforms: ā€¢ Maintain a consistent story across marketing channels to reinforce the brand's identity and clarity. 11. Establish Authority: ā€¢ Build credibility by showcasing the brandā€™s expertise, experience, or testimonials to gain the customerā€™s trust. 12. Show Empathy: ā€¢ Demonstrate understanding and empathy for the customerā€™s struggles, which helps build a connection and establishes trust. 13. Use Simple and Visual Language: ā€¢ Communicate in a straightforward, visual way to make the brandā€™s message easy to understand and remember. 14. Identify the Villain: ā€¢ Define a ā€œvillainā€ (the primary problem or obstacle) in the story to give customers something to rally against. 15. Avoid Complexity: ā€¢ Keep messaging simple and free of complex language, ensuring the brand story is easy to follow. 16. Reinforce Brand Promise: ā€¢ Repeat and reinforce the brandā€™s promise to solve the customerā€™s problem, building confidence in the brand. 17. Build a Relatable Customer Persona: ā€¢ Create a profile of the ideal customer to tailor messaging and make it more personalized and relatable. 18. Engage Emotionally: ā€¢ Tap into customersā€™ emotions by connecting the solution to their aspirations or frustrations, making it memorable.

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