š DAILY BOOK SUMMARIES š š DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE ā https://drive.google.com/file/d/16bLl_mju1yuBPj4k4UBRY2zEavR95yGd/view?usp=drivesdk š„ Building A Story Brand š„ š 20 Lessons By š āØ Donald Miller āØ 1. Customers as the Hero: ā¢ Position the customer, not the brand, as the hero in the story. The brand acts as the guide helping the hero achieve their goals. 2. Identify the Customerās Problem: ā¢ Clearly define the problem the customer faces, showing empathy and understanding to create a connection. 3. The Brand as a Guide: ā¢ The brand should be a supportive guide that helps customers overcome their challenges, positioning itself as an ally. 4. Offer a Clear Plan: ā¢ Provide a straightforward, step-by-step plan that shows how the brand will solve the customerās problem. 5. Call to Action: ā¢ Use a direct call to action (e.g., "buy now" or "get started") to prompt the customer to take the next step. 6. Highlight the Stakes: ā¢ Emphasize what customers stand to gain if they engage with the brand and what they risk losing if they donāt. 7. Address External, Internal, and Philosophical Problems: ā¢ Recognize that customers face external (practical), internal (emotional), and philosophical (values-based) issues; addressing all three strengthens the brand message. 8. Clear Brand Message: ā¢ Ensure the brand message is simple and clear, avoiding industry jargon or complex language. 9. Focus on Transformation: ā¢ Show how the customer will be transformed through the brand's solution, emphasizing positive change. 10. Consistent Messaging Across All Platforms: ā¢ Maintain a consistent story across marketing channels to reinforce the brand's identity and clarity. 11. Establish Authority: ā¢ Build credibility by showcasing the brandās expertise, experience, or testimonials to gain the customerās trust. 12. Show Empathy: ā¢ Demonstrate understanding and empathy for the customerās struggles, which helps build a connection and establishes trust. 13. Use Simple and Visual Language: ā¢ Communicate in a straightforward, visual way to make the brandās message easy to understand and remember. 14. Identify the Villain: ā¢ Define a āvillainā (the primary problem or obstacle) in the story to give customers something to rally against. 15. Avoid Complexity: ā¢ Keep messaging simple and free of complex language, ensuring the brand story is easy to follow. 16. Reinforce Brand Promise: ā¢ Repeat and reinforce the brandās promise to solve the customerās problem, building confidence in the brand. 17. Build a Relatable Customer Persona: ā¢ Create a profile of the ideal customer to tailor messaging and make it more personalized and relatable. 18. Engage Emotionally: ā¢ Tap into customersā emotions by connecting the solution to their aspirations or frustrations, making it memorable.
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