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vishakha Jangir
•
Set2Score • 5m
𝗔 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. Understand it in detail:) 1. Clear Purpose and Positioning Brand Purpose: Why does the brand exist beyond making money? (e.g., sustainability, innovation, empowerment) Unique Value Proposition (UVP): What makes it different and better for the customer? Target Audience: A clearly defined customer segment to tailor messaging and offerings. 2. Consistent Brand Identity Name and Logo: Memorable, relevant, and simple. Color Palette & Typography: Visually consistent across platforms. Tone of Voice: Friendly, authoritative, quirky, etc.—depending on your audience. Tagline/Slogan: A catchy phrase that communicates the essence of the brand. 3. Emotional Connection Brand Story: Authentic narrative that builds trust and relatability. Values: Shared principles that customers feel aligned with. Customer Experience: How people feel when they interact with the brand (both online and offline). 4. Quality and Reliability Product/Service Excellence: A brand is nothing without delivering on promises. Consistency: In messaging, product quality, service, and user experience. 5. Strong Online and Offline Presence Website & SEO: Well-designed and easily discoverable. Social Media Engagement: Active presence with tailored content. Advertising & PR: Strategic exposure to the right audiences. 6. Customer-Centric Approach Feedback Loop: Regularly collect and act on customer feedback. Community Building: Create a tribe of loyal customers and advocates. 7. Adaptability Market Awareness: Know trends and shift strategies when needed. Innovation: Continually improve and reinvent as needed. Follow vishakha Jangir for more such insights.
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