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Mayank Kumar

Strategy & Product @... • 1y

How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club, and Allbirds use advanced tools to understand customer behaviors and preferences, leading to effective campaigns. Key tools include Customer Relationship Management (CRM) platforms for centralized customer data, Customer Data Platforms (CDPs) for unified customer profiles, Marketing Automation Tools for scalable, targeted messaging, and Data Analytics Platforms for interpreting information. Successful brands leverage these tools to address pain points, predict demand, and optimize inventory. To grow your D2C brand, define ideal customer personas, collect and analyze data, segment your audience, personalize marketing, and continuously refine strategies. This approach fosters loyalty and drives sustainable growth.

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Anonymous 1

Hey I am on Medial • 1y

Interesting read, but let's not forget the privacy concerns here. As a consumer, I'm increasingly wary of brands that seem to know too much about me. There's a fine line between personalization and creepiness. D2C brands need to be transparent about their data practices or risk losing trust.

1 Reply

Anonymous 2

Hey I am on Medial • 1y

As someone who's tried to launch a D2C brand, I can't stress enough how important the 'continuously refine strategies' part is. We thought we knew our audience, but the data showed us we were way off. It's a constant learning process

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D2C brands in India spend 30–40% of revenue on customer acquisition Margins vanish fast when you're fighting for attention.

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