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You're spending ₹2,000 to acquire a customer who spends only ₹1,500 — that’s a ₹500 loss. At scale, it’s lakhs burned. And with only 25–30% making a second purchase, most brands lose money on 3 out of 4 customers. CAC has exploded in 2024: rising CP

"Our GPUs are melting" is code for "you're making us spend our fresh new $40 Billion in funding way too fast"

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

🔥 D2C brands this festive season be like: “We put our ads on Blinkit & Zepto… people will notice us now!” “Blinkit, Zepto, Instamart turn into D2C ad hotspots in … festive season.” Newsflash ⚡: Fast delivery ≠ fast attention. Consumers are drownin

attention has become the most expensive currency. Brands are not fighting for customers—they’re fighting for seconds of attention And that war begins at the Top of the Funnel (TOF). If the TOF strategy is weak, the funnel collapses before the custo

How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club

They told me I was crazy to launch a platform with no integrations. Seriously, when we first went live with Toastd, it was just a list of brands. Most folks would call that "terrible business strategy or maybe "desperation." Whatever. Fast forwar

According to KPMG, the Indian D2C market was worth roughly $12 billion in 2022 and is projected to exceed $60 billion by 2027 (a ~40% CAGR). Some industry projections are even more bullish – for instance, one analysis valued India’s D2C sector at $

Zepto is making ₹83 CRORE every month just from ADS. That's ₹1,000 CRORE annually - without delivering a single package. Turns out quick commerce has quietly become the most powerful advertising channel in 2024. Think about it - when was the last t

Zyod Raises $18M Series A to Power Global Fast Fashion Gurugram-based Zyod, a B2B fashion manufacturing startup, has raised $18M in a Series A round led by RTP Global. The platform helps global brands design and launch new fashion styles in just 21