D2C brands in India spend 30–40% of revenue on customer acquisition
Margins vanish fast when you're fighting for attention.
0 replies8 likes
More like this
Recommendations from Medial
Kimiko
Posts about startup ... • 1m
"Our GPUs are melting" is code for "you're making us spend our fresh new $40 Billion in funding way too fast"
4 replies21 likes
Mayank Kumar
Strategy & Product @... • 9m
How D2C brand use data to build deeper customer connections and skyrocket sales!
Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
Zepto is making ₹83 CRORE every month just from ADS.
That's ₹1,000 CRORE annually - without delivering a single package.
Turns out quick commerce has quietly become the most powerful advertising channel in 2024.
Think about it - when was the last t
I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands.
There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs.
T
Why Should You Venture Into India’s Promising D2C Goldmine?
The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's
Building “Veloce” i.e myntra - but in 20 mins
Why cant Zepto/blinkit copy - I got same goal, different approach
Customer Journey 1 — Customer searches shoes - products displayed from 20 stores around - buys - delivered in < 20 mins.
Customer Jour
See More
2 replies3 likes
Kush Katara
I Help Start-up Foun... • 3m
What would be your approximate Customer Lifetime Value (CLV)?
You run a mobile app that offers premium subscriptions for ₹500 per month.
Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.
Glossier's Social Media-Driven Customer Acquisition:
Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively.
🛑 Strategy:
Glossier focused on leveraging user-generated content
See More
0 replies3 likes
Amanat Prakash
Building xces • 1m
Day 2 Business Terms
1. CAC (Customer Acquisition Cost) – "If you spend ₹10,000 to get 10 customers, your CAC is ₹1,000. Keep it lower than your Customer Lifetime Value (CLV) to stay profitable!"
2. Gross Margin vs. Net Margin – "Selling a burger
See More
0 replies2 likes
PRATHAM
•
Medial • 11m
WTF Is D2C Business/Startup ⁉️
D2C basically is a business where you sell your products and services directly to customers without any middleman in the system. Example: MamaEarth/WOW etc. ( when bought from From Their website )
In this type of bus