Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's revenue. With increasing smartphone and internet penetration, there is an opportunity for India's D2C (direct-to-consumer) and modern retail brands to capitalize on this and actively shape India's consumption story. India's fast-growing D2C market is poised to reach $100 billion by 2025, with over 350 million online shoppers. This revolutionary era has witnessed over 1,100 D2C brands collectively securing more than $3 billion in funding, driving unprecedented growth and opportunity. The combination of rural consumer potential and the rise of D2C brands presents a unique consumption landscape in India. If you’re about it, go for it!
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