According to KPMG, the Indian D2C market was worth roughly $12 billion in 2022 and is projected to exceed $60 billion by 2027 (a ~40% CAGR). Some industry projections are even more bullish – for instance, one analysis valued India’s D2C sector at $66+ billion in 2023 and on track for ~$100 billion by 2025. India is now home to well over 1000 D2C brands.
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