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Vikas Acharya
Building WelBe| Entr... • 2d
Zepto is making ₹83 CRORE every month just from ADS. That's ₹1,000 CRORE annually - without delivering a single package. Turns out quick commerce has quietly become the most powerful advertising channel in 2024. Think about it - when was the last time you opened Blinkit or Zepto? You go in looking for bread, but somehow that new chip flavor catches your eye. You're buying milk, but end up adding that energy drink everyone's talking about. That's not an accident. That's brands paying SERIOUS money to be there exactly when you're ready to buy. Last week, I was talking to the founder of a D2C snack brand. They shifted 40% of their marketing budget from Meta to Blinkit. Why? Because for every ₹100 they spend on quick commerce ads, they make ₹200 back. brands were obsessed with Instagram reach and Google keywords. Now? They're fighting over quick commerce real estate. Some even paying 30-45% of their revenue just to be visible on these platforms. Because unlike traditional marketing, there's no fighting with SEO, no adapting to algorithm updates, no endless keyword research. Just pure intent-based marketing at the exact moment of purchase. This is how marketing will evolve in the next 5 years Because attention got you noticed. Intent gets you purchased.
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