What would be your approximate Customer Lifetime Value (CLV)? You run a mobile app that offers premium subscriptions for โน500 per month. Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was โน1.2 lakh. Your average customer stays with you for 2 years before churning. Assuming this scenario, what would be your approximate Customer Lifetime Value (CLV)? Note: Don't go into minute details like discounts, churn rates beyond the average, or additional costs. #startup #founder #ceo #CAC #cofounder
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