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Kush Katara

I Help Start-up Foun... • 2m

What would be your approximate Customer Lifetime Value (CLV)? You run a mobile app that offers premium subscriptions for ₹500 per month. Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh. Your average customer stays with you for 2 years before churning. Assuming this scenario, what would be your approximate Customer Lifetime Value (CLV)? Note: Don't go into minute details like discounts, churn rates beyond the average, or additional costs. #startup #founder #ceo #CAC #cofounder

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