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Vivek Joshi

Director & CEO @ Exc... • 4m

Crucial KPIs for founders, from inception to exit: Pre-Seed: Validate your idea! Focus on Problem-Solution Fit (qualitative user interviews, early sign-ups). Seed: Prove initial traction. Track Customer Acquisition Cost (CAC), Conversion Rates, and early Customer Lifetime Value (CLTV). Are you acquiring users efficiently? Series A: Demonstrate scalability. Monitor Revenue Growth Rate, Monthly Recurring Revenue (MRR), and Churn Rate. Can you grow sustainably? Series B: Optimize for efficiency. Analyze Gross Margin, Net Burn Rate, & Customer Retention Rate. Are you building a profitable, sticky business? Growth (Series C/D): Expand market share. Observe Market Penetration Rate, New Market Expansion, & Average Revenue Per User (ARPU). Are you capturing the market? Pre-Acquisition: Showcase value. Highlight Profitability Metrics (EBITDA), Customer Concentration, & Strategic Alignment. Is your company a compelling acquisition target? The core is to build a valuable, sustainable business.

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Aastha

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A startup’s financial model is simple: Pre-seed = hope. Seed = still hoping. Series A = hope with a pitch deck. Series B = hope with revenue. Series C = hope we IPO before running out of hope.

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Which metric is most commonly used by startups to measure product-market fit? A) Customer Acquisition Cost (CAC) B) Net Promoter Score (NPS) C) Customer Lifetime Value (CLV) D) Monthly Recurring Revenue (MRR)

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