Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. ๐ Strategy: Glossier focused on leveraging user-generated content (UGC) and building a strong social media community. Key elements included: 1. Encouraging customers to share photos and reviews 2. Reposting high-quality UGC on Instagram 3. Engaging directly with followers 4. Creating exclusive social media content โญ Implementation: The social media team actively monitored hashtags and mentions, curating the best UGC for their Instagram feed. They quickly responded to comments and messages, gathering feedback and providing personalized recommendations. โช๐ดโช Results (by 2025): -40% year-over-year increase in social media followers -35% of new customers attributed to social media engagement -25% higher customer lifetime value for social media-acquired customers -30% reduction in customer acquisition costs compared to traditional advertising. // The case demonstrates how a well-executed social media strategy can significantly impact customer acquisition and brand growth in the digital age.
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