Back

Anonymous

Anonymous

Hey I am on Medial • 6d

Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. 🛑 Strategy: Glossier focused on leveraging user-generated content (UGC) and building a strong social media community. Key elements included: 1. Encouraging customers to share photos and reviews 2. Reposting high-quality UGC on Instagram 3. Engaging directly with followers 4. Creating exclusive social media content ⭐ Implementation: The social media team actively monitored hashtags and mentions, curating the best UGC for their Instagram feed. They quickly responded to comments and messages, gathering feedback and providing personalized recommendations. ⚪🔴⚪ Results (by 2025): -40% year-over-year increase in social media followers -35% of new customers attributed to social media engagement -25% higher customer lifetime value for social media-acquired customers -30% reduction in customer acquisition costs compared to traditional advertising. // The case demonstrates how a well-executed social media strategy can significantly impact customer acquisition and brand growth in the digital age.

0 replies3 likes

More like this

Recommendations from Medial

Image Description
Image Description

Sairaj Kadam

Entrepreneur |Founde... • 3m

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf

See More
6 replies2 likes
1

Om Barai

Hey I am on Medial • 1m

my business is Social Media Marketing Agency I well be provide service all social media accounts handle to we increase followers views likes shares etc I need help to increase sales without any ads

0 replies2 likes
Image Description
Image Description

Phoenixmedia

An Social media mark... • 11m

Nowadays social media Influencers are starting their personal brand and getting a good customer requisition.

12 replies12 likes
Image Description

Ishita Singh

I will rule the worl... • 3m

courses related to social media :- 1. meta social media marketing 2. introduction to social media marketing 3. Measure and Optimize Social Media Marketing Campaigns: A course from Meta 4. social media advertising 5. AI in social media marketing

1 replies4 likes
1

Titili Patnaik

Startup • 10d

Are you an offline business or e-commerce startup struggling to scale and grow your customer base? If you're looking for guidance on social media marketing and ads, I can help you attract customers. Drop me 👉 a message!

0 replies3 likes

CHAITANYA TEJAS

Optimistic and Entre... • 29d

📢 Social Media Management Internship at WolfMinds WolfMinds is a fast-growing business and entrepreneurship content platform in Kannada, where we aim to share stories of success, mindset, business case studies, brand building stories with 15K+ foll

See More
0 replies5 likes
Image Description

Create Recovery

Hey I am on Medial • 7m

I'm working professional need work copywriting content writer social media management customer support chat support

2 replies3 likes
Image Description
Image Description

DIVYANSHU MHATRE

Work on your ideas • 10m

Hey, I am looking for someone who has social media skills and has a 10k+ followers acc on instagram for my ai tool directory as a co-founder

3 replies4 likes
Image Description
Image Description

Niket Raj Dwivedi

 • 

Medial • 11m

I have more followers on Medial now than any other social media handle, haha. Thank you for all the support folks. 🙏❤️

17 replies16 likes
1
Anonymous
Image Description
Image Description

Hitwicket's co-founder has 107 followers on Instagram and still managed to get 2.2 Million views on reels. I too want to learn this social media marketing strategy. My whole life was a lie :P

10 replies29 likes
12

Download the medial app to read full posts, comements and news.