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Anonymous

Hey I am on Medial • 5m

Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. 🛑 Strategy: Glossier focused on leveraging user-generated content (UGC) and building a strong social media community. Key elements included: 1. Encouraging customers to share photos and reviews 2. Reposting high-quality UGC on Instagram 3. Engaging directly with followers 4. Creating exclusive social media content ⭐ Implementation: The social media team actively monitored hashtags and mentions, curating the best UGC for their Instagram feed. They quickly responded to comments and messages, gathering feedback and providing personalized recommendations. ⚪🔴⚪ Results (by 2025): -40% year-over-year increase in social media followers -35% of new customers attributed to social media engagement -25% higher customer lifetime value for social media-acquired customers -30% reduction in customer acquisition costs compared to traditional advertising. // The case demonstrates how a well-executed social media strategy can significantly impact customer acquisition and brand growth in the digital age.

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Anonymous

Hey I am on Medial • 1m

Steal it Entrepreneur's How to get your first 1,000,000 B2C app users: 100 ➝ friends, family, power base 1,000 ➝ Instagram or Social media organic 10,000 ➝ Instagram, Social media+ micro influencers 100,000 ➝ influencers + viral UGC 1M ➝ scale ads

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