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CHINMAYEE SAMAL

Digital Marketing St... • 5h

UGC is one of the most powerful marketing tools today. Why? Because people trust real people more than polished ads. --- ✨ What is UGC? UGC (User-Generated Content) is any content—photos, videos, reviews, or testimonials—created by your customers instead of your brand. --- ✨ Why Every Brand Needs UGC: ✔️ Builds trust: Real experiences feel more believable. ✔️ Boosts conversions: Shoppers rely on user content before buying. ✔️ Creates community: Customers feel like part of your brand. ✔️ Cost-effective: Authentic content with minimal production cost. ✔️ Increases engagement: People engage more with real stories. --- ✨ How to Use UGC: ✔️ Share customer reviews ✔️ Repost customer videos ✔️ Run UGC challenges or contests ✔️ Create campaigns featuring real buyers ✔️ Use UGC in ads for higher performance

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