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User-Generated Content What is it? In simple, a user creating content featuring your brand product or service instead of you creating it. They do this without expecting any benefits from the brand. It's called earned media, as you are not compelling or requesting them to create content for your product. For example, reviews, DIY with your product, etc... --- Explore the social handles of Go Pro and DJI cam. Do you think those contents are planned and done by them? Those recordings are shot by their users. They run competition, and the best recording wins the cash prize. There are two main benefits in User generated content, 1 - Trust There is a clear difference between " Our product is best in the market" and " Their product is best in the market" Before purchasing any product or service, we look for its reviews. We trust customers' voices on the product rather than the brand itself. 2 - Recognition You can see this comment in most of the reel " Bhai, viral hojayaga, comment pin kardhe" People feel proud and included if they are recognized by big personalities. Posting users' content at your brand page is the sign that you treat customers as part of your brand. Customers feel proud of it, and sharing their content motivates others to create content for your brand. More customers creating content for your brand brings more trust.
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The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any contentโlike images, videos, reviews, or testimonialsโcreated by customers or users rather than a brand. In todayโs digital landscape, UGC has proven to be a powerf
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Day 3 of Psychology of Selling ! SOCIAL PROOF What it is: People copy others, especially when unsure. Example: "Over 1 million customers served" or glowing testimonials on websites. How to use it: Showcase reviews, case studies, user numbers, or i
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5 steps to monetize your product/service !! โณ Deside your niche โณ Deliver free and valuable content regarding that niche on different platforms like Instagram, LinkedIn, quora, Twitter etc. โณ Make your content systematic and take feedbacks from us
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Your customers love your serviceโฆ but do they say it online? More reviews = More trust = More business. But most businesses forget to ask. Thatโs why we built Codstam : โข Automated WhatsApp feedback requests โข Personalized messages for every custo
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Local Jeweller to National Brand: How Good Content Makes the Difference In todayโs digital world, people donโt just buy jewelleryโthey buy into the story behind it. For local jewellers, standing out against big-name brands and online giants can feel
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How Content Marketing Works | Eflot Content marketing works by creating and sharing valuable, relevant, and engaging content to attract and retain a target audience. It builds trust, enhances brand awareness, and drives conversions by addressing the
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