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Rohith R
I help businesses to... • 7m
User-Generated Content What is it? In simple, a user creating content featuring your brand product or service instead of you creating it. They do this without expecting any benefits from the brand. It's called earned media, as you are not compelling or requesting them to create content for your product. For example, reviews, DIY with your product, etc... --- Explore the social handles of Go Pro and DJI cam. Do you think those contents are planned and done by them? Those recordings are shot by their users. They run competition, and the best recording wins the cash prize. There are two main benefits in User generated content, 1 - Trust There is a clear difference between " Our product is best in the market" and " Their product is best in the market" Before purchasing any product or service, we look for its reviews. We trust customers' voices on the product rather than the brand itself. 2 - Recognition You can see this comment in most of the reel " Bhai, viral hojayaga, comment pin kardhe" People feel proud and included if they are recognized by big personalities. Posting users' content at your brand page is the sign that you treat customers as part of your brand. Customers feel proud of it, and sharing their content motivates others to create content for your brand. More customers creating content for your brand brings more trust.
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