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Rocktim Ranjan

Stealth • 8m

I'm launching an ethnic clothing brand. Based on research, my primary customer demographic is women aged 25-45. I don't have a physical store for offline presence. I'm unsure how to drive online sales. Potential customers seem hesitant to do online transactions. Some of them does but theybmainly prefer cheap prices only,as we aim to position ourselves as a premium brand it becomes more difficult. What should I do?

2 replies8 likes

Replies (2)

Anonymous 1

Stealth • 8m

Just a suggestion make the material soft and non itchy from inside. Also make sure one doesn't get sweaty!

0 replies2 likes

Kishan Kabra

Stealth • 8m

If you become premium than you have to spend more on psychology marketing. Try to become mass premimum which will cost you less in narketing Target male consumer as well. Try to get one or two fashion influencer onboard as an ambassador exchange of equity so free reach to their audience. For any help can connect with me on LinkedIn, link in bio.

0 replies2 likes

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