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Rocktim Ranjan

CEO at @muhura • 1y

I'm launching an ethnic clothing brand. Based on research, my primary customer demographic is women aged 25-45. I don't have a physical store for offline presence. I'm unsure how to drive online sales. Potential customers seem hesitant to do online transactions. Some of them does but theybmainly prefer cheap prices only,as we aim to position ourselves as a premium brand it becomes more difficult. What should I do?

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