Back
Ansh Kadam
Founder & CEO at Bui... • 1m
Can Saif Ali Khan take on a ₹17,800+ Cr ethnic wear giant, Manyavar? If you've ever shopped for a Diwali party outfit online, you’ve likely come across Manyavar and House of Pataudi. Now here’s the real question: Can a Bollywood royal challenge the undisputed king of India’s ethnic wear? Manyavar has long dominated the space with a deep retail presence and a brand built on tradition. But House of Pataudi didn’t just rely on Saif Ali Khan’s face and fame. Instead, they understood a much deeper shift in consumer behavior. In 2018, Myntra noticed a spike in searches for affordable ethnic wear. And instead of launching another generic in-house label, they created House of Pataudi with Saif Ali Khan as a digital-first brand that married affordability, modern styling, and royal aesthetics—a unique value prop for India’s rising Gen Z and millennial buyers. And here’s the kicker—now they’re opening physical stores across India, proving that their celebrity-company-market fit actually works. So while House of Pataudi may not be in direct competition with Manyavar yet, they are certainly carving their own empire—and doing it differently. This isn’t just a fashion play. It’s a strategic case study in modern brand building. ✅ Actionable Insight: If you're building a brand today, don’t start with just a product or a celebrity. Start by asking: “What does my customer really want that the incumbents are ignoring?” Then align your product, positioning, and partnerships around that gap. And yes—go digital first, but don’t ignore retail if your audience demands it. 💡 Want more breakdowns like this on business, strategy, and startups ? Subscribe to our newsletter through the link in the comment.
Replies (1)
More like this
Recommendations from Medial
Anonymous
Hey I am on Medial • 1y
Hijab and modest wear brand in India So I am Muslim I face this problem that there is no good hijab and Abaya options in India because most of the website selling hijab and Abaya are reseller.so what do you think about making a first hijab brand in
See More
atul pingle
Customise Tailoring ... • 10m
We are men's fashion brand dealing in men's formal wear, ethnic wear and wedding wear.. (Shirts, Trouser, kurta-Paijama, Suit, Sherwani, Bundi) We looking for investor with funding ₹20 lakhs in return of 15% In next 5 years we will be 100cr company.
See More
Ace Digital Branders
Creativity On The Su... • 4m
I do every bit of work from development to branding. Have a business idea of creating global ethnic wear platform which will connect skilled but unprivileged dressmaker from around the globe and serve global customers. shall be glad to get a co-found
See More
Kaynat Khan
Looking for a Mercha... • 4m
Hi, I am looking for a better opportunity as a Merchandiser in NCR. I have worked with renowned brands in ethnic wear. I have handled Customer Experience dept. as well. If anyone is looking dedicated and a quick learner employee please let me know.
See More
Download the medial app to read full posts, comements and news.