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Ansh Kadam
Founder & CEO at Bui... • 3d
Can Saif Ali Khan take on a ₹17,800+ Cr ethnic wear giant, Manyavar? If you've ever shopped for a Diwali party outfit online, you’ve likely come across Manyavar and House of Pataudi. Now here’s the real question: Can a Bollywood royal challenge the undisputed king of India’s ethnic wear? Manyavar has long dominated the space with a deep retail presence and a brand built on tradition. But House of Pataudi didn’t just rely on Saif Ali Khan’s face and fame. Instead, they understood a much deeper shift in consumer behavior. In 2018, Myntra noticed a spike in searches for affordable ethnic wear. And instead of launching another generic in-house label, they created House of Pataudi with Saif Ali Khan as a digital-first brand that married affordability, modern styling, and royal aesthetics—a unique value prop for India’s rising Gen Z and millennial buyers. And here’s the kicker—now they’re opening physical stores across India, proving that their celebrity-company-market fit actually works. So while House of Pataudi may not be in direct competition with Manyavar yet, they are certainly carving their own empire—and doing it differently. This isn’t just a fashion play. It’s a strategic case study in modern brand building. ✅ Actionable Insight: If you're building a brand today, don’t start with just a product or a celebrity. Start by asking: “What does my customer really want that the incumbents are ignoring?” Then align your product, positioning, and partnerships around that gap. And yes—go digital first, but don’t ignore retail if your audience demands it. 💡 Want more breakdowns like this on business, strategy, and startups ? Subscribe to our newsletter through the link in the comment.
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