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vishakha Jangir
ย โขย
Set2Scoreย โขย 22h
Libas : An ethnic fusion Libas is an Indian womenโs ethnic-fusion wear brand founded in 1985 in Noida and later transformed into a digital-first D2C fashion business present on its own site and major marketplaces, now also expanding offline through brand outlets and multi-brand stores across metros and soon tier-2/3 cities. The brand targets the modern Indian woman combining ethnic heritage with contemporary silhouettes and fast, trend-aligned designs to stay relevant and scalable in a crowded ethnic apparel market. The company recorded ~โน487 crore revenue in FY24 growing ~38% YOY but profits dropped sharply to ~โน5 crore due to high material costs, heavy advertising spends and employee expansion while simultaneously building inventory and offline infrastructure. Libas raised ~โน150 crore in 2024 from India Advantage Fund to drive Omnichannel expansion, improve supply chain and plan exports while aiming to reach ~โน1,000 crore revenue and an SME IPO in the next 2โ3 years. Despite competitive pressure and margin constraints, Libasโ growth thesis is built on strong brand recall in ethnic wear, fast design cycle, digital distribution, omni-store expansion and diaspora/global potential of Indian fashion.
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