“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast” The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this effect is triggered intentionally to boost brand visibility. Once a customer sees a product or brand—say, an ad or influencer mention—they start noticing it in multiple places: reviews, social media, store shelves. Retargeting ads, influencer collaborations, and consistent messaging across platforms fuel this effect. It makes the brand feel omnipresent and popular, reinforcing familiarity and trust. Businesses use it to stay top-of-mind, making consumers feel like everyone is talking about—and buying—their product. From Only Buziness
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