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Sulaiman P
Brand Identity Desig... • 22d
Project Overview The client is an influencer marketing company that connects brands with digital creators. They approached me because their business lacked a clear visual identity and did not reflect their role as a modern and professional marketing partner. The Problem The brand had no strong or consistent identity. Their existing look did not communicate trust, confidence, or professionalism, and it failed to stand out in a highly competitive influencer marketing industry. Without a defined visual direction, the brand struggled to create recognition and credibility. The Solution We developed a new logo and visual direction focused on clarity, strength, and premium appeal. The logo is built using a clean and minimal modern serif typeface. This choice balances professionalism with contemporary style, helping the brand appear both reliable and relevant in the fast-moving digital space. To strengthen brand recall, I selected a deep orange as the primary color. Orange is highly visible and emotionally associated with energy, attention, and presence. Just as influencers are everywhere in today’s digital world, the bold orange tone creates a feeling of unavoidable visibility; when you see it, you notice only the orange. This concept reflects how influencer marketing dominates modern communication across platforms. The Result The new identity gives the brand a clear and confident presence. It now feels modern, premium, and purposeful, helping the company communicate its role as a strong connector between brands and influencers. The system is simple, flexible, and easy to apply across digital platforms, making it suitable for long-term brand growth.
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