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Suhani Gupta

"Just figuring out w... • 2m

The Story-Driven Brand Revolution - Today’s strongest brands don’t sell products. They tell stories people want to be part of. - Apple: “Think Different” — the rebel in - you. - Dove: “Real Beauty” — the human in you. - Cred: “Not everyone gets it” — the elite in you. Story = memory. Memory = brand. So ask: What story is your brand telling? And does your customer want to be the main character?

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