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Taj Hotels, part of the Tata’s Indian Hotels Company (IHCL), is the world's strongest hotel brand, with a 45% increase in brand value to $545 million. Source:MoneyControl

First step towards learning the art of story telling, everyone let's work together to grow

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When I was in my teens I use to consider BlackBerry as a phone of strong professions like entrepreneur, business man, police, agents. The brand was a Character in itself and according to me no brand till now has able to match it's dashing character.

Want to know the story of the world's first billionaire?

Heard of brands like Oven Story, Behrouz Biryani, Firangi Bake, Faasos.com, Mandarin Oak, LunchBox, The GoodBowl, The Biryani Life? Do you know these multiple brands are made in the same kitchen run by Cloud Kitchen company Rebel Foods? This year

Cred Store: From Elite to Everyday? 📉 Once hailed as the ultimate luxury e-commerce destination for India's top 1%, Cred Store is navigating a significant shift in its business model. For years, it was the exclusive playground for premium brands,

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

Welcome to OUT OF THE BOX MARKETING ! Ep=29 (Dove) One day, Dove brought a forensic artist and asked them to draw drawings of ladies based on the description. But the catch is, the artist will receive two descriptions. There are two perspectives:

“Built to Be Remembered: How Brands Imprint Themselves Into Your Mind” Memory imprinting strategies are marketing techniques designed to embed your brand deep into the customer’s mind—so it’s recalled instantly during decision-making. The goal isn’t