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Siddharth K Nair
Thatmoonemojiguy 🌝 • 21d
Cred Store: From Elite to Everyday? 📉 Once hailed as the ultimate luxury e-commerce destination for India's top 1%, Cred Store is navigating a significant shift in its business model. For years, it was the exclusive playground for premium brands, where products typically started at ₹5,000, and being listed on Cred was a badge of honor for many D2C companies. But the winds of change are blowing. After three years, that initial allure seems to be fading. We're hearing from D2C founders that customers are now primarily using their accumulated Cred coins to purchase inexpensive items. One brand even reported a drastic drop in average order value from thousands of rupees down to around ₹300! Some premium products have reportedly been delisted due entirely to low sales. This pivot suggests Cred Store might be moving away from its high-value, exclusive niche towards a high-volume, more accessible market. It's a fascinating evolution for a platform that so successfully carved out a premium identity. What do you think this means for the future of Cred Store and the D2C ecosystem in India? Share your thoughts below 🌝!!
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