Back
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 3m
Cred Store: From Elite to Everyday? ๐ Once hailed as the ultimate luxury e-commerce destination for India's top 1%, Cred Store is navigating a significant shift in its business model. For years, it was the exclusive playground for premium brands, where products typically started at โน5,000, and being listed on Cred was a badge of honor for many D2C companies. But the winds of change are blowing. After three years, that initial allure seems to be fading. We're hearing from D2C founders that customers are now primarily using their accumulated Cred coins to purchase inexpensive items. One brand even reported a drastic drop in average order value from thousands of rupees down to around โน300! Some premium products have reportedly been delisted due entirely to low sales. This pivot suggests Cred Store might be moving away from its high-value, exclusive niche towards a high-volume, more accessible market. It's a fascinating evolution for a platform that so successfully carved out a premium identity. What do you think this means for the future of Cred Store and the D2C ecosystem in India? Share your thoughts below ๐!!
Replies (4)
More like this
Recommendations from Medial
Satyam Kumar
"Turning visions int...ย โขย 6m
CRED CRED is a members-only credit card bill payment platform that rewards its members for clearing their credit card bills on time. CRED members get access to exclusive rewards and experiences from premier brands upon clearing their credit card bil
See More
Ayush
Let's build together...ย โขย 7m
CRED isnโt chasing mass usersโitโs building a premium financial ecosystem. They are rapidly diversifying. With CRED Cash, CRED Pay, CRED Garage, CRED Escapes, CRED Mint, and CRED Money, is CRED on its way... So CRED gonna be the number 1 Indian s
See More
mg
mysterious guyย โขย 5m
CRED Isnโt a Rewards App. Itโs a Trojan Horse for Indiaโs Affluent Most think CRED is just about paying credit card bills and earning points. But thatโs just the bait. What CRED is really building is the most powerful gatekeeper for Indiaโs top spe
See More
Vishu Bheda
ย โขย
Medialย โขย 7m
๐๐ฎ๐ ๐ณ ๐ผ๐ณ ๐ง๐ต๐ฒ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐ช๐ฎ๐ฟ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐: ๐๐ฅ๐๐ ๐๐. ๐ง๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฎ๐ป๐ธ๐ โ ๐ง๐ต๐ฒ ๐๐ฟ๐ฒ๐ฑ๐ถ๐ ๐๐ฎ๐ฟ๐ฑ ๐๐ผ๐๐ฎ๐น๐๐ ๐ช๐ฎ๐ฟ ๐ฎ๐ฌ๐ญ๐ด โ ๐ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ ๐๐ป๐ฑ๐ถ๐ฎโ๐ ๐๐ฎ๐ป๐ธ๐ถ
See More
Shashank Pathak
Journalist at Entrac...ย โขย 9m
Bengaluru police bust Rs 12 Cr fraud targeting CRED Bengaluru police have arrested four individuals, including an Axis Bank manager, for allegedly embezzling over Rs 12 crore from Dreamplug Paytech Solutions, according to a media report. Dreamplug o
See More
Nishan
Should your dad what...ย โขย 9m
Biggest D2C brand of premium tea Hi my name is Nishotosh . I am from Assam . I want to make largest premium tea brand of india and then global with all types of tea ... I need a co-founder who can help me in scaling and product manager. Please prov
See More
Download the medial app to read full posts, comements and news.