Back

CRED Isn’t a Rewards App. It’s a Trojan Horse for India’s Affluent Most think CRED is just about paying credit card bills and earning points. But that’s just the bait. What CRED is really building is the most powerful gatekeeper for India’s top spe

𝗗𝗮𝘆 𝟳 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗖𝗥𝗘𝗗 𝘃𝘀. 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗮𝗻𝗸𝘀 – 𝗧𝗵𝗲 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗪𝗮𝗿 𝟮𝟬𝟭𝟴 – 𝗔 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗮𝗻𝗸𝗶

Facebook strategic investment journey 💙!! ⇢ launched in 2004 as "The facebook" for college students, creating exclusivity. ⇢ Opened to the public in 2006, rapidly growing with the introduction of news feed. ⇢ Monetized in 2008 with targeted ads

Shark Tank India is not empowering entrepreneurs. It’s mass-producing clowns for entertainment. Founders come to pitch. What they really do is perform — cry, beg, dramatize their pain — just to get a clip that might go viral. Sharks? They don’t fun

Studying India's rapidly evolving VC landscape & have some hypotheses on its future: 1. Cold outreach deals? With startups outpacing VCs, cold outreach may rise, pushing VCs to better evaluate pitches.​​​​​​​​​​​​​​​​ 2. Deal sourcing shake-up?

MailChimp’s Bootstrapping Journey: From Garage to $12B 🚀 The Problem:In 2001, Ben Chestnut and Dan Kurzius started MailChimp as a side project. No VC funding, just a small web design agency struggling to meet client demands for email newsletters.

The Unstable Ride of Startups: Why Stability Matters Before Scaling "Startups are like motorcycles - they can go really fast, but they're also super unstable." These wise words from Paul Graham, YC Co-Founder, resonate deeply with anyone who's navig

Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing. 🔥 1. Word-of-Mouth > Paid Ads ✔ No aggressive promotions. No fl

𝗙𝗿𝗼𝗺 𝗕𝘂𝗿𝗻 𝘁𝗼 𝗘𝗮𝗿𝗻 A significant shift is underway in the Indian startup ecosystem. The era of unthinkingly chasing valuations through unchecked cash burn is coming to an end. Early stage entrepreneurs are rewriting the rules, prioritis

🚚 Decentralized Quick Commerce Shiprocket’s Bold New Bet In a landscape dominated by dark stores and fleet-heavy logistics, Shiprocket is flipping the quick commerce game on its head. Shiprocket has launched a decentralized quick commerce model th