Facebook strategic investment journey ๐!! โข launched in 2004 as "The facebook" for college students, creating exclusivity. โข Opened to the public in 2006, rapidly growing with the introduction of news feed. โข Monetized in 2008 with targeted ads using user data. โข Enabled third-party apps, boosting engagement through games like Farmville. โข Pivoted to mobile in 2012, acquiring Instagram to drive mobile ad revenue. โข Acquired WhatsApp and Oculus, expanding its tech ecosystem (2014-2020). โข Refined algorithms to enhance user engagement and ad targeting. โข Expanded into emerging markets, increasing the global user base. That's how facebook transformed cash burn into long-term growth through strategic investments. Share your views:)
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