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vishakha Jangir

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Set2Score • 6m

Facebook strategic investment journey 💙!! ⇢ launched in 2004 as "The facebook" for college students, creating exclusivity. ⇢ Opened to the public in 2006, rapidly growing with the introduction of news feed. ⇢ Monetized in 2008 with targeted ads using user data. ⇢ Enabled third-party apps, boosting engagement through games like Farmville. ⇢ Pivoted to mobile in 2012, acquiring Instagram to drive mobile ad revenue. ⇢ Acquired WhatsApp and Oculus, expanding its tech ecosystem (2014-2020). ⇢ Refined algorithms to enhance user engagement and ad targeting. ⇢ Expanded into emerging markets, increasing the global user base. That's how facebook transformed cash burn into long-term growth through strategic investments. Share your views:)

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