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mysterious guyย โขย 6m
CRED Isnโt a Rewards App. Itโs a Trojan Horse for Indiaโs Affluent Most think CRED is just about paying credit card bills and earning points. But thatโs just the bait. What CRED is really building is the most powerful gatekeeper for Indiaโs top spenders. Phase 1: Acquire the Right Users CRED made itself exclusiveโonly for people with high credit scores. This did two things: filtered the top 1% and turned users into a tribe. Paying credit card bills became a ritual. And every interaction was data-richโspend patterns, timing, frequency, lifestyle. Phase 2: Build Ecosystem Hooks Once trust was built, CRED layered on new plays. CRED Store = curated commerce for high-intent buyers. CRED RentPay = recurring use-case + float. CRED Travel = high-ticket use-case. CRED Mint = wealth trust layer. Each new feature isnโt random. Itโs reverse-engineered from data. Phase 3: Monetize the Affluence Graph CRED doesnโt sell to the masses. It sells access to the few. Brands pay to get in front of CRED users. Financial products get distribution. And every swipe tells CRED what users want next. They arenโt chasing CAC. Theyโve already won LTV. Whatโs the Real Product? Itโs not cashback. Itโs identity. Itโs trust. Itโs a profile of the most financially active Indiansโwhat they buy, when they pay, how they move. CRED owns the behavior graph of Indiaโs spenders. CREDโs Strategy Solve for status. Build rituals. Layer services. Own transaction touchpoints. Monetize attention. Key Takeaway - CRED isnโt in the rewards game. Itโs quietly becoming Indiaโs most influential fintech layerโwithout looking like a bank.
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