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LIKHITH

ON NE SAIT JAMAIS • 3m

Welcome to OUT OF THE BOX MARKETING ! Ep=29 (Dove) One day, Dove brought a forensic artist and asked them to draw drawings of ladies based on the description. But the catch is, the artist will receive two descriptions. There are two perspectives: one from the women themselves (self-description) and another from those who view them (stranger description). Here's the real thing. The stranger-described picture was far more beautiful than the self-described picture. By this, Dove illustrated a point: "Women frequently see themselves as less beautiful than they are." The message "You are more beautiful than what you think" Impact: ■Sales growth ■ Most popular campaign of the year ■Emotional connection with their audience ■ Great message and brand loyalty Like and follow for more !

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