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Mridul Chandhok
Entrepreneur and Ger...ย โขย 1y
The real dove beauty marketing campaign stood out from all marketing strategies You know why? ๐The brand โDoveโ beautifully portrayed the uniqueness of each woman everywhere. ๐The brand promoted the every woman is a beauty in her own way and how each woman should be proud of its own body and skin ๐The brand collaborated with not only fair , slim and prettt models woman of each color, or skin. ๐The real beauty campaign was successful in relating its product with each woman who has to face its own struggles in daily life because of skin color. The campaign truly gave the women confidence for helping them be themselves for โwho they areโ Thatโs what each business should target on while making marketing strategy. Break the stereotype and related to the target audience and their mindsets.
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