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Shuvodip Ray
Never compromise wit... • 1y
💥New businesses: Stop chasing virality—engineer it. Create something worth talking about, and let the crowd do the rest. 🌟 Virality isn’t just luck—it’s a growth superpower. For startups, a single viral moment can catapult brand awareness, drive explosive customer acquisition, and create lasting cultural relevance. ---Case Studies That Nailed Virality--- ⭐Spotify Wrapped 🎧 Personalized annual music recaps turned users into brand ambassadors. By blending data + shareable visuals, Spotify turned listening habits into social currency—driving 60M+ shares in 2022. ⭐Dove’s Real Beauty Sketches 💞 An emotional campaign highlighting self-perception vs. others’ views. It sparked global conversations about beauty standards, racking up 114M+ views and cementing Dove as a purpose-driven brand. ⭐IHOP → IHOb 🍔 A playful “name change” stunt (to promote burgers) generated 15B+ impressions in one week. By leaning into mystery and meme culture, IHOP revived its brand with Gen Z.
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