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Shuvodip Ray

Never compromise wit...ย โ€ขย 1m

๐Ÿ’ฅNew businesses: Stop chasing viralityโ€”engineer it. Create something worth talking about, and let the crowd do the rest. ๐ŸŒŸ Virality isnโ€™t just luckโ€”itโ€™s a growth superpower. For startups, a single viral moment can catapult brand awareness, drive explosive customer acquisition, and create lasting cultural relevance. ---Case Studies That Nailed Virality--- โญSpotify Wrapped ๐ŸŽง Personalized annual music recaps turned users into brand ambassadors. By blending data + shareable visuals, Spotify turned listening habits into social currencyโ€”driving 60M+ shares in 2022. โญDoveโ€™s Real Beauty Sketches ๐Ÿ’ž An emotional campaign highlighting self-perception vs. othersโ€™ views. It sparked global conversations about beauty standards, racking up 114M+ views and cementing Dove as a purpose-driven brand. โญIHOP โ†’ IHOb ๐Ÿ” A playful โ€œname changeโ€ stunt (to promote burgers) generated 15B+ impressions in one week. By leaning into mystery and meme culture, IHOP revived its brand with Gen Z.

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