๐ฅNew businesses: Stop chasing viralityโengineer it. Create something worth talking about, and let the crowd do the rest. ๐ Virality isnโt just luckโitโs a growth superpower. For startups, a single viral moment can catapult brand awareness, drive explosive customer acquisition, and create lasting cultural relevance. ---Case Studies That Nailed Virality--- โญSpotify Wrapped ๐ง Personalized annual music recaps turned users into brand ambassadors. By blending data + shareable visuals, Spotify turned listening habits into social currencyโdriving 60M+ shares in 2022. โญDoveโs Real Beauty Sketches ๐ An emotional campaign highlighting self-perception vs. othersโ views. It sparked global conversations about beauty standards, racking up 114M+ views and cementing Dove as a purpose-driven brand. โญIHOP โ IHOb ๐ A playful โname changeโ stunt (to promote burgers) generated 15B+ impressions in one week. By leaning into mystery and meme culture, IHOP revived its brand with Gen Z.
Download the medial app to read full posts, comements and news.