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Mamaearth: Building a Beauty Brand with a Purpose Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million

How 🌿 Mamaearth Made “Natural” the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ❌ Traditional beauty brands = chemical-loaded Parents struggled to find safe products fo

Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a bab

Flipkart should focus on trust building and authenticity first, instead They are expanding their q-commerce size

𝗗𝗮𝘆 𝟴 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗡𝘆𝗸𝗮𝗮 𝘃𝘀. 𝗠𝘆𝗻𝘁𝗿𝗮 – 𝗧𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗕𝗲𝗮𝘂𝘁𝘆 𝗘𝗺𝗽𝗶𝗿𝗲 𝟮𝟬𝟭𝟮 – 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗲𝗮𝘂𝘁𝘆 &

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

For decades, unorganized jewelry merchants and astro-sellers have thrived on: ❌ Hidden pricing ❌ Unverified gemstones ❌ Misleading claims They sell gemstones as magic fixes—but real value comes from quality, authenticity, and trust. At Myra, we do

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon

Checkout this post on Medial - https://medial.app/post/65f9a92f9b3755c2366cfb2c We, Faceluk situated at Ahmedabad, Gujarat, are a beauty curators and we've cherry-picked only the best of beauty products. We pooled our resources with our expert pane

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava