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CA Jasmeet Singh

In God We Trust, The... • 1m

How 🌿 Mamaearth Made “Natural” the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ❌ Traditional beauty brands = chemical-loaded Parents struggled to find safe products for babies Millennials wanted clean, conscious skincare --- The Solution ✅ Mamaearth launched natural, toxin-free beauty & personal care: Products for babies, moms, & millennials Certified safe, cruelty-free, made-in-India Focused on trust, honesty & “goodness inside” --- Secret Sauce 🍯 First brand in Asia with Made Safe certification Direct-to-consumer launch → then online marketplaces Built a massive digital presence (YouTube, Insta, influencers) Smart use of cause-driven marketing (planting trees per order!) --- Growth Story 🚀 500+ products across skincare, haircare & wellness Valued at over $1.2 Billion by 2022 (Unicorn status!) IPO in 2023 — one of the first Indian D2C brands to go public! --- Marketing Gold ✨ Built trust through mom communities and testimonials Ghazal Alagh’s Shark Tank India appearance boosted brand fame Influencer-led storytelling + cause marketing = strong emotional hook --- Big Win 🏆 Mamaearth became the flagbearer of India’s clean beauty revolution, especially in Tier 1 & Tier 2 cities. --- Takeaway for Entrepreneurs Combine trust, story, and purpose — and you don’t need discounts to grow.

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