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CA Jasmeet Singh
In God We Trust, The...Ā ā¢Ā 3m
How šæ Mamaearth Made āNaturalā the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem ā Traditional beauty brands = chemical-loaded Parents struggled to find safe products for babies Millennials wanted clean, conscious skincare --- The Solution ā Mamaearth launched natural, toxin-free beauty & personal care: Products for babies, moms, & millennials Certified safe, cruelty-free, made-in-India Focused on trust, honesty & āgoodness insideā --- Secret Sauce šÆ First brand in Asia with Made Safe certification Direct-to-consumer launch ā then online marketplaces Built a massive digital presence (YouTube, Insta, influencers) Smart use of cause-driven marketing (planting trees per order!) --- Growth Story š 500+ products across skincare, haircare & wellness Valued at over $1.2 Billion by 2022 (Unicorn status!) IPO in 2023 ā one of the first Indian D2C brands to go public! --- Marketing Gold āØ Built trust through mom communities and testimonials Ghazal Alaghās Shark Tank India appearance boosted brand fame Influencer-led storytelling + cause marketing = strong emotional hook --- Big Win š Mamaearth became the flagbearer of Indiaās clean beauty revolution, especially in Tier 1 & Tier 2 cities. --- Takeaway for Entrepreneurs Combine trust, story, and purpose ā and you donāt need discounts to grow.
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Mamaearth š² becomes India's 3rd largest skincare brand, says Euromonitor International ā¢ Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re
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šæ How Mamaearth Cracked the D2C Code! Ever wondered how a toxin-free skincare brand became a ā¹1000 Cr empire? We break down the Mamaearth business model in our latest blog! š¦ Direct-to-Consumer strategy š± Influencer-led marketing š Smart omnic
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Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava
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