Back
CA Jasmeet Singh
In God We Trust, The...ย โขย 5m
How ๐ฟ Mamaearth Made โNaturalโ the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem โ Traditional beauty brands = chemical-loaded Parents struggled to find safe products for babies Millennials wanted clean, conscious skincare --- The Solution โ Mamaearth launched natural, toxin-free beauty & personal care: Products for babies, moms, & millennials Certified safe, cruelty-free, made-in-India Focused on trust, honesty & โgoodness insideโ --- Secret Sauce ๐ฏ First brand in Asia with Made Safe certification Direct-to-consumer launch โ then online marketplaces Built a massive digital presence (YouTube, Insta, influencers) Smart use of cause-driven marketing (planting trees per order!) --- Growth Story ๐ 500+ products across skincare, haircare & wellness Valued at over $1.2 Billion by 2022 (Unicorn status!) IPO in 2023 โ one of the first Indian D2C brands to go public! --- Marketing Gold โจ Built trust through mom communities and testimonials Ghazal Alaghโs Shark Tank India appearance boosted brand fame Influencer-led storytelling + cause marketing = strong emotional hook --- Big Win ๐ Mamaearth became the flagbearer of Indiaโs clean beauty revolution, especially in Tier 1 & Tier 2 cities. --- Takeaway for Entrepreneurs Combine trust, story, and purpose โ and you donโt need discounts to grow.
More like this
Recommendations from Medial
ProgrammerKR
Founder & CEO of Pro...ย โขย 6m
Mamaearth: Building a Beauty Brand with a Purpose Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 7m
Mamaearth: From a Parentโs Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their ownโMamaearth, Indiaโs first "Made Safe" certified brand. What started as a bab
See More
Himanshu Dodani
Start now what you j...ย โขย 2m
How Mamaearth Took Indiaโs Skincare Market by Storm ๐ฟ๐ฅ From zero to a โน500 crore brand in just 5 years โ Mamaearth cracked the code on Indiaโs booming natural beauty craze! 3 Game-Changing Moves: - Hyper-Targeted Digital Ads: Laser-focused campa
See More
Yash Barnwal
Gareeb Investorย โขย 1y
Mamaearth ๐ฒ becomes India's 3rd largest skincare brand, says Euromonitor International โข Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re
See More
Souvik Paul
ย โขย
ZeroBizzย โขย 5m
๐ฟ How Mamaearth Cracked the D2C Code! Ever wondered how a toxin-free skincare brand became a โน1000 Cr empire? We break down the Mamaearth business model in our latest blog! ๐ฆ Direct-to-Consumer strategy ๐ฑ Influencer-led marketing ๐ Smart omnic
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 9m
๐๐ผ๐ ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ โน๐ญ๐ฌ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐น๐ฒ๐๐ ๐๐ต๐ฎ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro
See More
Account Deleted
Hey I am on Medialย โขย 7m
โจ Letโs Talk Beauty: Do We Really Know What Weโre Using? โจ The beauty industry has come a long way, but there are still so many loopholesโhidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, donโt you
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 9m
๐๐จ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ต๐ฌ.๐ฑ% ๐๐๐ฎ๐ธ๐ฒ ๐ถ๐ป ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โน2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded
See More
Aditya Arora
ย โขย
Faad Networkย โขย 9m
Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava
See More
Download the medial app to read full posts, comements and news.