Back

CA Jasmeet Singh

In God We Trust, The... • 4d

How 🌿 Mamaearth Made ā€œNaturalā€ the New Normal in Beauty! Brand: Mamaearth Founded: 2016 Founders: Ghazal & Varun Alagh HQ: Gurugram, India --- The Problem āŒ Traditional beauty brands = chemical-loaded Parents struggled to find safe products for babies Millennials wanted clean, conscious skincare --- The Solution āœ… Mamaearth launched natural, toxin-free beauty & personal care: Products for babies, moms, & millennials Certified safe, cruelty-free, made-in-India Focused on trust, honesty & ā€œgoodness insideā€ --- Secret Sauce šŸÆ First brand in Asia with Made Safe certification Direct-to-consumer launch → then online marketplaces Built a massive digital presence (YouTube, Insta, influencers) Smart use of cause-driven marketing (planting trees per order!) --- Growth Story šŸš€ 500+ products across skincare, haircare & wellness Valued at over $1.2 Billion by 2022 (Unicorn status!) IPO in 2023 — one of the first Indian D2C brands to go public! --- Marketing Gold ✨ Built trust through mom communities and testimonials Ghazal Alagh’s Shark Tank India appearance boosted brand fame Influencer-led storytelling + cause marketing = strong emotional hook --- Big Win šŸ† Mamaearth became the flagbearer of India’s clean beauty revolution, especially in Tier 1 & Tier 2 cities. --- Takeaway for Entrepreneurs Combine trust, story, and purpose — and you don’t need discounts to grow.

0 replies12 likes

More like this

Recommendations from Medial

ProgrammerKR

Founder & CEO of Pro... • 1m

Mamaearth: Building a Beauty Brand with a Purpose Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million

See More
0 replies4 likes
Image Description

Thatmoonemojiguy

A guy with a lot of ... • 1m

Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a bab

See More
4 replies21 likes
Image Description
Image Description

Yash Barnwal

Gareeb Investor • 6m

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

See More
9 replies6 likes

Vardan Organics

Hey I am on Medial • 4m

new startup Vardan Organics Hand made Natural Chemical-free Hair and Skin Care unisex Products join us for Reselling our handmade organic beauty products with good Profit Margin 8169989235

0 replies2 likes
1

Anand Pandey

Founder, • 8m

We are starting,,,with ,,, Beauty, health and than herbal natural,protein powder,, brand Name "Herbal Trix "

0 replies7 likes

Jiya Kumar

Aspiring Entrepreneu... • 1m

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

See More
0 replies5 likes
Image Description
Image Description

Sujith Kumar

Pure beauty without ... • 3m

I'm looking for funding for my startup of natural cosmetics and skincare products can anyone help me regarding the funding

6 replies4 likes
Image Description

Angie Lume

Glow Like Angel • 2m

Welcome to Angie Lume At Angie Lume, we create natural handmade products that blend skincare, bath essentials, and aromatics with nature’s finest ingredients. Free from harmful chemicals, our products are crafted with care to nourish your body, min

See More
1 replies1 like
Image Description
Image Description

Vikas Acharya

 • 

Medial • 4m

This INNOVATION is amazing!! Gujarat Man Builds A Skincare Brand With Ladyfinger (Bhindi) Founded in 2023, Alara is a Gujarat-based natural skincare and haircare D2C brand that uses Okra (ladyfinger) as its hero ingredient. It offers a blend of natu

See More
11 replies15 likes
2

Sujith Kumar

Pure beauty without ... • 3m

My startup idea is to make natural skincare and cosmetics which have no preservatives and chemical added in them and are skinsafe and usable by any age people. The idea concentrates on making DIY kits with skincare products and natural cosmetics with

See More
0 replies4 likes

Download the medial app to read full posts, comements and news.