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Thatmoonemojiguy

A guy with a lot of ... • 1m

Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a baby-care brand soon expanded into skincare and haircare, winning over young, conscious consumers. Their digital-first strategy, influencer marketing, and e-commerce focus fueled rapid growth. By 2018, they secured ₹30 crore funding, and by 2021, they raised ₹460 crore, becoming India’s fastest-growing D2C beauty brand. In 2022, Mamaearth’s parent company, Honasa Consumer Ltd., became a Unicorn ($1B+ valuation) and later launched its IPO in 2023. With a plastic-positive mission and a tree-planting initiative, Mamaearth built a brand rooted in trust and sustainability. Their journey from a simple parental concern to a billion-dollar empire proves that purpose-driven brands can truly change the game. 🌝

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Replies (4)

Vishu Bheda
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Medial • 1m

Influencer marketing and e-commerce fuel fast growth, but long-term success needs more than buzz. Let’s see how Mamaearth holds up.

1 replies1 like

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Mamaearth: Building a Beauty Brand with a Purpose Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million

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Suggest me a slogen for my Brand name is "Loving care" it makes sanitary napkins or baby products like soap, oil, powder etc

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Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

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ITC, a major player in the FMCG sector, is set to acquire an additional 73.5% stake in Mother Sparsh Baby Care, a D2C brand known for its natural baby care products. This move will make Mother Sparsh a wholly-owned subsidiary of ITC. The acquisition