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Siddharth K Nair

Thatmoonemojiguy 🌝 • 8m

Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a baby-care brand soon expanded into skincare and haircare, winning over young, conscious consumers. Their digital-first strategy, influencer marketing, and e-commerce focus fueled rapid growth. By 2018, they secured ₹30 crore funding, and by 2021, they raised ₹460 crore, becoming India’s fastest-growing D2C beauty brand. In 2022, Mamaearth’s parent company, Honasa Consumer Ltd., became a Unicorn ($1B+ valuation) and later launched its IPO in 2023. With a plastic-positive mission and a tree-planting initiative, Mamaearth built a brand rooted in trust and sustainability. Their journey from a simple parental concern to a billion-dollar empire proves that purpose-driven brands can truly change the game. 🌝

4 Replies

Replies (4)

Vishu Bheda
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Influencer marketing and e-commerce fuel fast growth, but long-term success needs more than buzz. Let’s see how Mamaearth holds up.

1 Reply

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