Back

Siddharth

A guy with a lot of ... • 11d

Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a baby-care brand soon expanded into skincare and haircare, winning over young, conscious consumers. Their digital-first strategy, influencer marketing, and e-commerce focus fueled rapid growth. By 2018, they secured ₹30 crore funding, and by 2021, they raised ₹460 crore, becoming India’s fastest-growing D2C beauty brand. In 2022, Mamaearth’s parent company, Honasa Consumer Ltd., became a Unicorn ($1B+ valuation) and later launched its IPO in 2023. With a plastic-positive mission and a tree-planting initiative, Mamaearth built a brand rooted in trust and sustainability. Their journey from a simple parental concern to a billion-dollar empire proves that purpose-driven brands can truly change the game. 🌝

4 replies21 likes
Replies (4)

More like this

Recommendations from Medial

Image Description

Sachin Rathour

Hey I am on Medial • 3m

Suggest me a slogen for my Brand name is "Loving care" it makes sanitary napkins or baby products like soap, oil, powder etc

1 replies1 like
Image Description
Image Description

Yash Barnwal

Building JalSeva • 5m

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

See More
9 replies6 likes
Image Description
Image Description

Jai Vardhan Singh

Design Facilitator @... • 1y

Hello everyone, I am looking for guidance regarding how to create a brand for a skin care and hair care product.

10 replies6 likes
Image Description

Sagar Parmar

Hey I am on Medial • 3m

[This post has been deleted by the creator]

2 replies2 likes
Image Description
Image Description

Mudassir ShAikh

I do a thing called ... • 1y

Suggest me a franchise model for Omni Brand cosmetic and skin care products -outlet

2 replies5 likes
Anonymous
Image Description
Image Description

Need guidance on setting up a skin care brand.

12 replies3 likes
1
Image Description
Image Description

Dipankar Sarkar

Hey I am on Medial • 12m

Anyone interested in building a brand around skin care?

8 replies4 likes
Image Description

Abhishek

What matters most is... • 10m

I am creating a skin care brand any suggestions

1 replies1 like
Image Description

Nandishwar

Founder @StudyFlames... • 2m

🌿 Who Owns Mamaearth? Discover the Story Behind the Brand! 🌿 Mamaearth, a homegrown Indian brand that’s reshaped the personal care industry, is backed by a powerhouse of investors and visionaries! Let’s dive into its ownership structure: 💡 Fou

See More
2 replies12 likes
3

Shuvodip Ray

 • 

YouTube • 11m

Some typical e-commerce startups that have become successful by implementing out-of-the-box marketing strategies include: Dollar Shave Club: This company gained significant attention through its creative and humorous YouTube video ads, which helped

See More
0 replies5 likes

Download the medial app to read full posts, comements and news.