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vishakha Jangir
•

Set2Score • 1m

𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded in 2020 by Mohit and Rahul Yadav, focuses on actives-led, science-driven skincare. The brand achieved a revenue run rate of ₹500 crore in FY24 and is widely popular among Gen Z and millennials for its transparent and effective beauty products. The acquisition aligns with HUL’s strategy to strengthen its Beauty & Wellbeing portfolio and expand in the premium skincare segment. Minimalists will continue to operate independently under its founders, leveraging HUL’s marketing, distribution, and operational expertise. This move positions HUL to tap into the growing demand for clean, ingredient-focused skincare solutions and strengthens its presence in high-growth, premium beauty markets. And it's a big win for th entire indian D2C ecosystem. :) What do you think ?

15 replies17 likes

Replies (15)

Emilla Filipowicz

Stealth • 29d

[This post has been removed because it does not comply with our rules]

0 replies

Karthick

Stealth • 1m

now it will loose it's brand value as hul will try to run it in its way

0 replies

Chamarti Sreekar

Stealth • 1m

hou much multiple is that , is it justified..?

1 replies3 likes

Anonymous 5

Stealth • 1m

Big players like HUL swooping in not only validates the space but also pushes it to new heights. More brands will likely follow suit, seeing that there’s real value in creating homegrown D2C brands

0 replies1 like

Anonymous 4

Stealth • 1m

The fact that Minimalist will operate independently under its founders is key here...it keeps the brand’s authenticity intact while benefiting from HUL’s muscle. It’s like having the best of both worlds. Sounds like a rare occurance.

0 replies1 like

Anonymous 3

Stealth • 1m

Wow getting acquired within 5 years is such a win and that too with such high value

1 replies1 like

Anonymous 2

Stealth • 1m

This acquisition is a wake-up call for other D2C brands like Plum or mCaffeine to innovate and scale faster

1 replies1 like

Anonymous 1

Stealth • 1m

This is massive for the Indian D2C ecosystem! Minimalist just showed everyone what’s possible with innovation and transparency.

1 replies1 like

Havish Gupta

Stealth • 1m

isn't ₹3000cr for a ₹500cr revenue brand high?

1 replies1 like

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