Just heard HUL acquired Minimalist for a cool โน2,955 crore and I'm like, whoa, that's so many serums! ๐งด๐ธ My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"
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vishakha Jangir
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Set2Scoreย โขย 4m
๐๐จ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ต๐ฌ.๐ฑ% ๐๐๐ฎ๐ธ๐ฒ ๐ถ๐ป ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !!
Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โน2,955 crore, with plans to purchase the remaining 9.5% within two years.
Minimalist, founded
How ๐งดMinimalist Made Skincare Simple, Scientific & Sexy
Brand: Minimalist (a.k.a. Be Minimalist)
Founded: 2020
Founders: Mohit & Rahul Yadav
HQ: Jaipur, India
The Problem โ
Indian skincare was dominated by marketing fluff & fairness myths
No in
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Aditya Arora
ย โขย
Faad Networkย โขย 3m
How did two boys from Jaipur sell their company to HUL for 3200 CR?
โก๏ธ October 2020โMohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
Case Study: Minimalist โ Revolutionizing Skincare Through Transparency and Innovation
Introduction to Minimalist
Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in Indiaโs beauty and per
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vishakha Jangir
ย โขย
Set2Scoreย โขย 4m
๐๐ผ๐ ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ โน๐ญ๐ฌ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐น๐ฒ๐๐ ๐๐ต๐ฎ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ ?
Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty.
Operates thro
