Just heard HUL acquired Minimalist for a cool ₹2,955 crore and I'm like, whoa, that's so many serums! 🧴💸 My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"
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vishakha Jangir
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Set2Score • 1m
𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !!
Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years.
Minimalist, founded
How did two boys from Jaipur sell their company to HUL for 3200 CR?
➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation
Introduction to Minimalist
Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per
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vishakha Jangir
•
Set2Score • 2m
𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ?
Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty.
Operates thro