Back
CA Jasmeet Singh
In God We Trust, The...ย โขย 9m
How ๐งดMinimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem โ Indian skincare was dominated by marketing fluff & fairness myths No ingredient transparency Science-backed skincare? Rare & intimidating --- The Solution โ Minimalist brought transparent, ingredient-first skincare: Clear labeling (Niacinamide, Salicylic Acid, Retinol, etc.) No fragrances, no fluff โ just clean, clinical formulas Educated users via content, not ads --- Secret Sauce โSkincare with integrityโ became their battle cry Competitor to The Ordinary (global cult brand) Indian pricing, global quality โ instant fanbase --- Big Win ๐ โน200+ Cr revenue in under 3 years Available in 15+ countries Loved by dermatologists, influencers & skincare nerds Launched new brands like SunScoop for sun care --- Marketing Gold โจ Geeky + minimal = aesthetic branding Focused on education-first content: reels, blogs, explainers Word of mouth + results = cult-like loyalty --- Takeaway for Founders If your product actually works โ and you're radically honest โ the market rewards you with trust.
More like this
Recommendations from Medial
Sandeep Namasudra
Change is the only c...ย โขย 10m
Why Are People So Obsessed with "Unique Ideas"? ๐คฏ๐ก Execution > Idea. You don't need a revolutionary idea to create a business worth billions. Selling ice cream can also get you rich, and I'm not being sarcastic hereโask Gopal's 56 (โน1200 Cr valuat
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 1y
๐๐จ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ต๐ฌ.๐ฑ% ๐๐๐ฎ๐ธ๐ฒ ๐ถ๐ป ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โน2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded
See More
Abdul Rahaman Khan
CEO at StartupSphare...ย โขย 8m
๐ Just Launched: Upwatch Tired of complex dashboards just to know if your website is up? Upwatch is a minimalist uptime monitorโno analytics, no fluff. Simply input your URL and email, and get notified if your site goes down. ๐ Check it out: https
See More
sia shetty
Unlocking Business I...ย โขย 11m
Case Study: Minimalist โ Revolutionizing Skincare Through Transparency and Innovation Introduction to Minimalist Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in Indiaโs beauty and per
See More
Aditya Arora
ย โขย
Faad Networkย โขย 11m
How did two boys from Jaipur sell their company to HUL for 3200 CR? โก๏ธ October 2020โMohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 1y
๐๐ผ๐ ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ โน๐ญ๐ฌ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐น๐ฒ๐๐ ๐๐ต๐ฎ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro
See More
Dr Sarun George Sunny
The Way I See Itย โขย 1y
The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon
See More
Harsimran
Building my best ver...ย โขย 7m
๐ Hi everyone! Iโm thrilled to announce that my app โ MISTA โ is launching soon! If you've ever felt confused by food or skincare labels, this oneโs for you. Stay tuned. ๐ ๐จ The Problem: Most packaged products today claim to be โnatural,โ โsafe,โ
See More
Ekyank Arora
Created to createย โขย 6m
3 months back, I was pitching GridX with mock decks, learning mid-call, and figuring things out in real time. Now? We're running content strategy and production for: Tattoo studios Fashion manufacturers Cafรฉs building cult brands And storytellin
See More
Someone you will know
Founder, Builder, Ob...ย โขย 7m
๐ง Rethinking Skincare: Is It Just a Product... or Can It Be a Journey? ๐ Hereโs what I've observed from the market and maybe you feel the same: ๐งช Brands that give strong products often lack identity or emotional image it doesn't feel like a rea
See More
Download the medial app to read full posts, comements and news.