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CA Jasmeet Singh

In God We Trust, The... • 16h

How 🧴Minimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem ❌ Indian skincare was dominated by marketing fluff & fairness myths No ingredient transparency Science-backed skincare? Rare & intimidating --- The Solution ✅ Minimalist brought transparent, ingredient-first skincare: Clear labeling (Niacinamide, Salicylic Acid, Retinol, etc.) No fragrances, no fluff — just clean, clinical formulas Educated users via content, not ads --- Secret Sauce “Skincare with integrity” became their battle cry Competitor to The Ordinary (global cult brand) Indian pricing, global quality → instant fanbase --- Big Win 🏆 ₹200+ Cr revenue in under 3 years Available in 15+ countries Loved by dermatologists, influencers & skincare nerds Launched new brands like SunScoop for sun care --- Marketing Gold ✨ Geeky + minimal = aesthetic branding Focused on education-first content: reels, blogs, explainers Word of mouth + results = cult-like loyalty --- Takeaway for Founders If your product actually works — and you're radically honest — the market rewards you with trust.

0 replies4 likes

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How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

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