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Sandeep Namasudra
Change is the only c...ย โขย 10m
Why Are People So Obsessed with "Unique Ideas"? ๐คฏ๐ก Execution > Idea. You don't need a revolutionary idea to create a business worth billions. Selling ice cream can also get you rich, and I'm not being sarcastic hereโask Gopal's 56 (โน1200 Cr valuation). ๐ฆ๐ฐ Take the case of Minimalistโthey mimicked The Ordinary and still emerged victorious. Here's how ๐ฅ๐ ๐น Same Concept: Ingredient-based skincare, minimalist packaging, and transparency-driven marketingโjust like The Ordinary. ๐น Improved Execution: Whereas The Ordinary suffered from import problems and exorbitant prices, Minimalist made skincare affordable and convenient in India. ๐น Localized Formulas: Modified products for Indian skin (humidity, pigmentation, sensitivity). ๐ฟ๐ฎ๐ณ ๐น Rapid Scaling: Rode India's surging D2C market, influencer marketing, and rapid distribution. ๐๐ฏ Minimalist didn't create anything revolutionary. They replicated intelligently, executed better, and dominated. Lesson? Ideas don't make you rich. Execution does. ๐๐ผ
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