Back

Sandeep Namasudra

Change is the only c...ย โ€ขย 11d

Why Are People So Obsessed with "Unique Ideas"? ๐Ÿคฏ๐Ÿ’ก Execution > Idea. You don't need a revolutionary idea to create a business worth billions. Selling ice cream can also get you rich, and I'm not being sarcastic hereโ€”ask Gopal's 56 (โ‚น1200 Cr valuation). ๐Ÿฆ๐Ÿ’ฐ Take the case of Minimalistโ€”they mimicked The Ordinary and still emerged victorious. Here's how ๐Ÿ”ฅ๐Ÿ‘‡ ๐Ÿ”น Same Concept: Ingredient-based skincare, minimalist packaging, and transparency-driven marketingโ€”just like The Ordinary. ๐Ÿ”น Improved Execution: Whereas The Ordinary suffered from import problems and exorbitant prices, Minimalist made skincare affordable and convenient in India. ๐Ÿ”น Localized Formulas: Modified products for Indian skin (humidity, pigmentation, sensitivity). ๐ŸŒฟ๐Ÿ‡ฎ๐Ÿ‡ณ ๐Ÿ”น Rapid Scaling: Rode India's surging D2C market, influencer marketing, and rapid distribution. ๐Ÿ“ˆ๐ŸŽฏ Minimalist didn't create anything revolutionary. They replicated intelligently, executed better, and dominated. Lesson? Ideas don't make you rich. Execution does. ๐Ÿš€๐Ÿ’ผ

3 replies6 likes
1
Replies (3)

More like this

Recommendations from Medial

Sunderam Dutta

Best your best.ย โ€ขย 2m

Just heard HUL acquired Minimalist for a cool โ‚น2,955 crore and I'm like, whoa, that's so many serums! ๐Ÿงด๐Ÿ’ธ My skincare routine just got an upgrade with this D2C drama! #MinimalistMania #SkincareRich #CringeWorthIt"

0 replies1 like
Image Description
Image Description

Aditya Arora

ย โ€ขย 

Faad Networkย โ€ขย 1m

How did two boys from Jaipur sell their company to HUL for 3200 CR? โžก๏ธ October 2020โ€”Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

See More
4 replies45 likes
21
Image Description
Image Description

vishakha Jangir

ย โ€ขย 

Set2Scoreย โ€ขย 2m

๐—›๐—จ๐—Ÿ ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—ฎ ๐Ÿต๐Ÿฌ.๐Ÿฑ% ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ ๐—ถ๐—ป ๐— ๐—ถ๐—ป๐—ถ๐—บ๐—ฎ๐—น๐—ถ๐˜€๐˜ !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โ‚น2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

See More
15 replies17 likes
5

thecurious marketer

Hey I am on Medialย โ€ขย 1m

Weโ€™re Hiring: Social Media Manager & Strategist (Full-Time, Remote) Are you someone who: โœจ Is fueled by curiosity and loves asking โ€œWhat if?โ€ โœจ Has a knack for both strategy and executionโ€”you can dream big and deliver. โœจ Knows how to grow brands in

See More
0 replies2 likes

Ubed Khan

Turning bold ideas i...ย โ€ขย 14d

Starting this journey on Medial to share insights, strategies, and experiences from my diverse careerโ€”trading, digital marketing, and business growth. ๐Ÿ”น Built and managed Shopify stores for brands ๐Ÿ”น Handled digital marketing for multiple businesse

See More
0 replies4 likes

chandan jha

SIGMA 0609ย โ€ขย 2m

Introducing SkinKraft Naturals โ€“ a revolutionary skincare brand designed to deliver personalized, sustainable, and results-driven solutions for modern consumers. Our mission is to redefine skincare by blending cutting-edge technology, natural ingredi

See More
0 replies

Sarun George Sunny

The Way I See Itย โ€ขย 5m

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon

See More
0 replies1 like

Shoaib Yoosaph

Founder and CEO of R...ย โ€ขย 28d

Why Only 1% Succeed in Business and Life Success isnโ€™t about luckโ€”itโ€™s about mindset, discipline, and relentless execution. The 1% who build thriving businesses and lasting success follow a different set of rules. ๐Ÿ”น Clarity of Vision โ€“ They donโ€™t

See More
0 replies5 likes

Param

Always striving for ...ย โ€ขย 5d

I have a groundbreaking idea in the skincare industry. With the right execution, it will be really successful. I lack experience in implementation and scaling, also a limited capital to start with. I am finding someone who is good with it. If you're

See More
0 replies2 likes
Image Description
Image Description

TREND talks

History always repea...ย โ€ขย 3m

โœจBusiness Idea: affordable led face maskโœจ The Indian skincare market is booming, but LED face masks (โ‚น10,000โ€“โ‚น30,000) remain a luxury. Weโ€™re here with an affordable LED mask at just โ‚น2,999, delivering glowing skin at home! ๐Ÿ’ก๐Ÿ’†โ€โ™€๏ธ ๐ŸŒŸ Production Pla

See More
2 replies15 likes
1

Download the medial app to read full posts, comements and news.