Back
Sandeep Namasudra
Change is the only c...ย โขย 5m
Why Are People So Obsessed with "Unique Ideas"? ๐คฏ๐ก Execution > Idea. You don't need a revolutionary idea to create a business worth billions. Selling ice cream can also get you rich, and I'm not being sarcastic hereโask Gopal's 56 (โน1200 Cr valuation). ๐ฆ๐ฐ Take the case of Minimalistโthey mimicked The Ordinary and still emerged victorious. Here's how ๐ฅ๐ ๐น Same Concept: Ingredient-based skincare, minimalist packaging, and transparency-driven marketingโjust like The Ordinary. ๐น Improved Execution: Whereas The Ordinary suffered from import problems and exorbitant prices, Minimalist made skincare affordable and convenient in India. ๐น Localized Formulas: Modified products for Indian skin (humidity, pigmentation, sensitivity). ๐ฟ๐ฎ๐ณ ๐น Rapid Scaling: Rode India's surging D2C market, influencer marketing, and rapid distribution. ๐๐ฏ Minimalist didn't create anything revolutionary. They replicated intelligently, executed better, and dominated. Lesson? Ideas don't make you rich. Execution does. ๐๐ผ
Replies (3)
More like this
Recommendations from Medial
CA Jasmeet Singh
In God We Trust, The...ย โขย 3m
How ๐งดMinimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem โ Indian skincare was dominated by marketing fluff & fairness myths No in
See More
Aditya Arora
ย โขย
Faad Networkย โขย 6m
How did two boys from Jaipur sell their company to HUL for 3200 CR? โก๏ธ October 2020โMohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
See More
vishakha Jangir
ย โขย
Set2Scoreย โขย 7m
๐๐จ๐ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐ฎ ๐ต๐ฌ.๐ฑ% ๐๐๐ฎ๐ธ๐ฒ ๐ถ๐ป ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for โน2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded
See More
thecurious marketer
Hey I am on Medialย โขย 5m
Weโre Hiring: Social Media Manager & Strategist (Full-Time, Remote) Are you someone who: โจ Is fueled by curiosity and loves asking โWhat if?โ โจ Has a knack for both strategy and executionโyou can dream big and deliver. โจ Knows how to grow brands in
See More
Rahul Das
Building bold dreams...ย โขย 1m
I wonโt reveal too much yet, but hereโs what I will say โ weโre building something beyond ordinary, rooted in neuroscience, human behavior, and meaningful work design. No overnight hype, no noise โ just focused execution, learning, and listening. T
See More
Ubed Khan
Turning bold ideas i...ย โขย 5m
Starting this journey on Medial to share insights, strategies, and experiences from my diverse careerโtrading, digital marketing, and business growth. ๐น Built and managed Shopify stores for brands ๐น Handled digital marketing for multiple businesse
See More
EVINDIA
Stay updated with th...ย โขย 2m
Zelio Legender 2025 Launched at โน65,000 with 150km Range Zelio has launched its new budget-friendly electric scooter, the Legender 2025, priced at just โน65,000 (ex-showroom). The e-scooter features a 2.1 kWh lithium battery, offering a claimed rang
See More
Sarun George Sunny
The Way I See Itย โขย 10m
The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon
See More
Download the medial app to read full posts, comements and news.