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Sandeep Namasudra
Change is the only c... • 4m
Why Are People So Obsessed with "Unique Ideas"? 🤯💡 Execution > Idea. You don't need a revolutionary idea to create a business worth billions. Selling ice cream can also get you rich, and I'm not being sarcastic here—ask Gopal's 56 (₹1200 Cr valuation). 🍦💰 Take the case of Minimalist—they mimicked The Ordinary and still emerged victorious. Here's how 🔥👇 🔹 Same Concept: Ingredient-based skincare, minimalist packaging, and transparency-driven marketing—just like The Ordinary. 🔹 Improved Execution: Whereas The Ordinary suffered from import problems and exorbitant prices, Minimalist made skincare affordable and convenient in India. 🔹 Localized Formulas: Modified products for Indian skin (humidity, pigmentation, sensitivity). 🌿🇮🇳 🔹 Rapid Scaling: Rode India's surging D2C market, influencer marketing, and rapid distribution. 📈🎯 Minimalist didn't create anything revolutionary. They replicated intelligently, executed better, and dominated. Lesson? Ideas don't make you rich. Execution does. 🚀💼
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