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Dr Sarun George Sunny

The Way I See It • 1y

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon Truaxe, this startup skipped the celebrity endorsements and leaned into ingredient-based products at affordable prices. Inspired by generic medicine, they offered transparency: clear product names like “Niacinamide 10% + Zinc 1%,” minimalist packaging, and no marketing tricks. They focused on principles of simplicity and trust, attracting customers who valued honesty over hype. Their unique approach reshaped beauty standards by proving that transparency and quality are all that’s needed—no gimmicks required.

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can company share their invoices with ordinary people for trust issues like a company that approaches us saying that they will provide mentorship and placement after posting some amount of fees

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The truth is simple: real estate is broken. Fake listings waste your time. Brokers chase commissions, not trust. Buyers get spammed with calls they never asked for. Sellers don’t know who to believe. Everyone feels stuck in a cycle of mistrust

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How 🧴Minimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem ❌ Indian skincare was dominated by marketing fluff & fairness myths No in