Back

Sarun George Sunny

The Way I See It • 8m

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon Truaxe, this startup skipped the celebrity endorsements and leaned into ingredient-based products at affordable prices. Inspired by generic medicine, they offered transparency: clear product names like ā€œNiacinamide 10% + Zinc 1%,ā€ minimalist packaging, and no marketing tricks. They focused on principles of simplicity and trust, attracting customers who valued honesty over hype. Their unique approach reshaped beauty standards by proving that transparency and quality are all that’s needed—no gimmicks required.

0 replies1 like

More like this

Recommendations from Medial

Account Deleted

Hey I am on Medial • 4m

✨ "The more you trust God, the more He amazes you." This powerful message from "We are One" by eTechnocrats reminds us of the beauty of faith and the miracles that unfold when we surrender to His plan. Trust leads to wonders! šŸ™ #TrustInGod #FaithJou

See More
0 replies1 like

mg

News & updates • 3m

New SEBI chief Tuhin kanta Pandey's Four area of focus Trust Transparency Technology Teamwork SEBI's holds the trust of indian population, the parliament , the government, the investors and industry stakeholders,

0 replies9 likes
Image Description

Jiya Kumar

Aspiring Entrepreneu... • 3m

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

See More
1 replies6 likes
Image Description

Darsh Singh

Ask me no questions ... • 1y

Decentralized Social Media on IPFS IPFS provides a decentralized and immutable approach to data storage, much like how blockchain technology decentralizes transactions. Imagine a DeFi platform offering tokenized real estate. By storing property docum

See More
1 replies5 likes
2
Image Description
Image Description

Rajan Paswan

Honorary Mentions - ... • 1y

Hack Used By Startup #9 Buffer Company Used What—? To attract Top talent!! The Problem: Buffer, a social media management tool, wanted to attract top talent and build a culture of trust and transparency. The Idea: Buffer implemented a transparent s

See More
7 replies13 likes
Image Description

Nawal

Entrepreneur | Build... • 3m

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY šŸ”„ In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec

See More
1 replies19 likes
6
Image Description
Image Description

Greg

šŸ‘¤Ā ā€¢Ā 1m

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

See More
3 replies25 likes
9

Vivek kumar

On medial • 5m

part 2 This platform democratizes investment by making it accessible to everyone—whether you're a seasoned investor or someone with limited capital looking to grow your money. By fostering trust, transparency, and mutual growth, it creates a win-win

See More
0 replies1 like
Image Description
Image Description

Dev

simple • 6m

i am planning to start a brand , namely NO BRAND , focused on simplicity and authenticity. it will cover every segment of products that we use in our daily life ( fashion , beauty , also snacks , household essentials etc .) without any deceptive ma

See More
7 replies3 likes

Download the medial app to read full posts, comements and news.