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Sarun George Sunny

The Way I See It • 9m

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon Truaxe, this startup skipped the celebrity endorsements and leaned into ingredient-based products at affordable prices. Inspired by generic medicine, they offered transparency: clear product names like “Niacinamide 10% + Zinc 1%,” minimalist packaging, and no marketing tricks. They focused on principles of simplicity and trust, attracting customers who valued honesty over hype. Their unique approach reshaped beauty standards by proving that transparency and quality are all that’s needed—no gimmicks required.

Recommendations from Medial

Account Deleted

Hey I am on Medial • 4m

✨ "The more you trust God, the more He amazes you." This powerful message from "We are One" by eTechnocrats reminds us of the beauty of faith and the miracles that unfold when we surrender to His plan. Trust leads to wonders! 🙏 #TrustInGod #FaithJou

mg

mysterious guy • 4m

New SEBI chief Tuhin kanta Pandey's Four area of focus Trust Transparency Technology Teamwork SEBI's holds the trust of indian population, the parliament , the government, the investors and industry stakeholders,

Jiya Kumar

Aspiring Entrepreneu... • 3m

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

1 Reply

Anonymous

Hey I am on Medial • 3m

can company share their invoices with ordinary people for trust issues like a company that approaches us saying that they will provide mentorship and placement after posting some amount of fees

Nawal

Entrepreneur | Build... • 3m

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY 🔥 In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec

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Darsh Singh

Ask me no questions ... • 1y

Decentralized Social Media on IPFS IPFS provides a decentralized and immutable approach to data storage, much like how blockchain technology decentralizes transactions. Imagine a DeFi platform offering tokenized real estate. By storing property docum

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Rajan Paswan

Honorary Mentions - ... • 1y

Hack Used By Startup #9 Buffer Company Used What—? To attract Top talent!! The Problem: Buffer, a social media management tool, wanted to attract top talent and build a culture of trust and transparency. The Idea: Buffer implemented a transparent s

7 Replies

CA Jasmeet Singh

In God We Trust, The... • 2m

How 🧴Minimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem ❌ Indian skincare was dominated by marketing fluff & fairness myths No in

Vivek kumar

On medial • 6m

part 2 This platform democratizes investment by making it accessible to everyone—whether you're a seasoned investor or someone with limited capital looking to grow your money. By fostering trust, transparency, and mutual growth, it creates a win-win

Dev

simple • 7m

i am planning to start a brand , namely NO BRAND , focused on simplicity and authenticity. it will cover every segment of products that we use in our daily life ( fashion , beauty , also snacks , household essentials etc .) without any deceptive ma

7 Replies