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Sarun George Sunny

Stealth • 2m

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon Truaxe, this startup skipped the celebrity endorsements and leaned into ingredient-based products at affordable prices. Inspired by generic medicine, they offered transparency: clear product names like “Niacinamide 10% + Zinc 1%,” minimalist packaging, and no marketing tricks. They focused on principles of simplicity and trust, attracting customers who valued honesty over hype. Their unique approach reshaped beauty standards by proving that transparency and quality are all that’s needed—no gimmicks required.

0 replies1 like

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Vishhal Pawar

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Mahendra Lochhab

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Indian beauty and personal care industry was valued at approximately USD 14.9 billion in 2021 and is projected to reach USD 28.9 billion by 2026.

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Mahendra Lochhab

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The beauty and personal care (BPC) market in India is expected to grow to $34 billion by 2028, up from $21 billion currently.

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Vansh Khandelwal

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Havish Gupta

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Nykaa: From Beauty Blog to E-commerce Giant So Nykaa was founded in 2012 by Falguni Nayar, a former investment banker. It was started a blog page where Falguni shared beauty tips, product reviews, and latest trends in the beauty industry. But soon

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Social ecommerce for Bharat Contemplating upon building a company in makeup and beauty category. This company will be empowering women to earn extra income through social commerce by becoming micro entrepreneurs and selling makeup and beauty sub b

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