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Nawal

Entrepreneur | Build... • 2m

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY 🔥 In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two decades, nobody else could touch it. Then the patent expired. Boom! Every beauty brand jumped in. Niacinamide went from secret weapon to skincare staple. What was once a monopoly is now everywhere. Business Lesson? Patents create monopolies. Expiry creates opportunities. Timing creates market leaders. Would you rather own the patent or disrupt the market?

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