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Nawal

Entrepreneur | Build... • 3m

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY 🔥 In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two decades, nobody else could touch it. Then the patent expired. Boom! Every beauty brand jumped in. Niacinamide went from secret weapon to skincare staple. What was once a monopoly is now everywhere. Business Lesson? Patents create monopolies. Expiry creates opportunities. Timing creates market leaders. Would you rather own the patent or disrupt the market?

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Anonymous 1

Hey I am on Medial • 3m

This is actually a perfect example of how patents SHOULD work. Unilever invested in the research to discover niacinamide's benefits and deserved protection to recoup that investment. Then when the patent expired, competition flourished, prices dropped, and now everyone benefits from wider access. The system worked exactly as designed - temporary monopoly encouraging innovation, followed by broader access.

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