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vishakha Jangir
ย โขย
Set2Scoreย โขย 1m
๐๐ผ๐ ๐ ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐ฑ โน๐ญ๐ฌ๐ฌ ๐ฐ๐ฟ๐ผ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ป ๐น๐ฒ๐๐ ๐๐ต๐ฎ๐ป ๐ฎ ๐๐ฒ๐ฎ๐ฟ๐ ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates through a Direct-to-Consumer (D2C) model, leveraging its website and e-commerce platforms like Amazon, Nykaa, and Flipkart. Offers skincare, haircare, and body care products, including serums, cleansers, sunscreens, shampoos, and exfoliants. Emphasizes ingredient transparency, disclosing active ingredients and their concentrations in all products. Products are dermatologically tested and backed by scientific research. Provides high-quality, affordable products accessible to a wide audience. Avoids harmful chemicals and adheres to global safety standards, appealing to clean beauty advocates. Targets Millennials, Gen Z, and eco-conscious consumers interested in minimalistic skincare routines. Educates customers about skincare through blogs, social media, and informative packaging. Leverages digital marketing, influencer collaborations, and a visually minimalistic brand aesthetic. Commits to eco-friendly packaging and sustainable business practices. The company crossed significant revenue benchmarks, reportedly achieving over โน100 crore in annual revenue in less than two years of operation. Started with a few skincare serums and expanded to include haircare, body care, and sunscreen products, offering over 30+ SKUs by 2025. Key competitors are Dot & Key, plum goodness etc. I have used it's product, they are damn good :) Share your experience if you have used minimalist products.
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