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vishakha Jangir
•

Set2Score • 1d

𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates through a Direct-to-Consumer (D2C) model, leveraging its website and e-commerce platforms like Amazon, Nykaa, and Flipkart. Offers skincare, haircare, and body care products, including serums, cleansers, sunscreens, shampoos, and exfoliants. Emphasizes ingredient transparency, disclosing active ingredients and their concentrations in all products. Products are dermatologically tested and backed by scientific research. Provides high-quality, affordable products accessible to a wide audience. Avoids harmful chemicals and adheres to global safety standards, appealing to clean beauty advocates. Targets Millennials, Gen Z, and eco-conscious consumers interested in minimalistic skincare routines. Educates customers about skincare through blogs, social media, and informative packaging. Leverages digital marketing, influencer collaborations, and a visually minimalistic brand aesthetic. Commits to eco-friendly packaging and sustainable business practices. The company crossed significant revenue benchmarks, reportedly achieving over ₹100 crore in annual revenue in less than two years of operation. Started with a few skincare serums and expanded to include haircare, body care, and sunscreen products, offering over 30+ SKUs by 2025. Key competitors are Dot & Key, plum goodness etc. I have used it's product, they are damn good :) Share your experience if you have used minimalist products.

18 replies40 likes

Replies (18)

Arman

Stealth • 21h

they chose two colours (black and white) for every product and that was a great idea, it created a brand identity for minimalist, now whenever there's a bunch of cosmetics we can identify minimalist from far away.

1 replies1 like

Vishnu Elayi

Stealth • 1d

I found its packaging and design well aligned with the name itself.

1 replies1 like

Sumit Parihar

Stealth • 1d

a big leading skincare company in India

1 replies1 like

Anonymous 1

Stealth • 1d

ur name has vish(akka) n in south akka means elder sister as in didi in hindi n tai in marathi

1 replies1 like

Mr Z
•

Medial • 1d

Minimalist’s ₹100 crore milestone is impressive, but heavy reliance on e-commerce platforms, high customer acquisition costs, and a trend-driven market raise questions about long-term profitability and sustainability.

1 replies1 like

Wild Kira

Stealth • 1d

[This post has been deleted by the creator]

0 replies

Wild Kira

Stealth • 1d

[This post has been deleted by the creator]

0 replies

asheesh sharma

Stealth • 1d

such a great thing

1 replies

Havish Gupta

Stealth • 1d

this is the company that HUL is planning to acquire for 3000cr?

1 replies5 likes

vishakha Jangir
•

Set2Score • 1d

📍I post Mon -Fri at 3 PM IST. I talk about personal branding, entrepreneurship, freelancing and lots more. Follow me vishakha Jangir to not miss out any post.

0 replies3 likes

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