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vishakha Jangir
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Set2Score • 2m
𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates through a Direct-to-Consumer (D2C) model, leveraging its website and e-commerce platforms like Amazon, Nykaa, and Flipkart. Offers skincare, haircare, and body care products, including serums, cleansers, sunscreens, shampoos, and exfoliants. Emphasizes ingredient transparency, disclosing active ingredients and their concentrations in all products. Products are dermatologically tested and backed by scientific research. Provides high-quality, affordable products accessible to a wide audience. Avoids harmful chemicals and adheres to global safety standards, appealing to clean beauty advocates. Targets Millennials, Gen Z, and eco-conscious consumers interested in minimalistic skincare routines. Educates customers about skincare through blogs, social media, and informative packaging. Leverages digital marketing, influencer collaborations, and a visually minimalistic brand aesthetic. Commits to eco-friendly packaging and sustainable business practices. The company crossed significant revenue benchmarks, reportedly achieving over ₹100 crore in annual revenue in less than two years of operation. Started with a few skincare serums and expanded to include haircare, body care, and sunscreen products, offering over 30+ SKUs by 2025. Key competitors are Dot & Key, plum goodness etc. I have used it's product, they are damn good :) Share your experience if you have used minimalist products.
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