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Siddharth K Nair

Thatmoonemojiguy 🌝 • 5m

Beauty&You A platform launched in 2022 by The Estée Lauder Companies’ New Incubation Ventures (NIV) in collaboration with Nykaa, aiming to support and elevate emerging beauty brands in India. It provides funding, mentorship, industry access, and visibility to beauty entrepreneurs who either founded their brand in India or are focused on Indian consumers. Winners receive financial grants, guidance from industry leaders, and opportunities to connect globally, helping them scale faster. Categories include skincare, makeup, haircare, fragrance, and beauty tech innovations. Sustainability is a key focus, encouraging eco-friendly packaging and clean ingredients. Since its launch, hundreds of startups have applied, with winners gaining investment, media attention, and retail expansion. By nurturing local talent, Beauty&You is shaping the future of Indian beauty, blending innovation, tradition, and global relevance.

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