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Case Studies that In...ย โ€ขย 8m

Nykaa is an Indian e-commerce company that primarily deals with beauty, wellness, and fashion products. Founded in 2012 by Falguni Nayar, Nykaa has grown into one of the most popular platforms for cosmetic and personal care products in India

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Nykaa: From Beauty Blog to E-commerce Giant So Nykaa was founded in 2012 by Falguni Nayar, a former investment banker. It was started a blog page where Falguni shared beauty tips, product reviews, and latest trends in the beauty industry. But soon

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Nykaa's sharara sharara hit! Founded in 2012 by ex-banker Falguni Nayar, Nykaa set out to be India's beauty destination. Starting with 200 brands, they quickly grew popular, opening their first store in 2015 and now boasting over 90 stores. Financi

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In India's cosmetics industry, profit margins vary based on brand positioning and product type. For standard cosmetic products, companies typically achieve profit margins between 10% and 15%. In contrast, luxury cosmetic brands often realize signific

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