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Nykaa Founder Falguni Nayar self-funded the launch of her e-commerce beauty startup Nykaa by investing over $2 million from her personal savings and borrowing funds. She started by renting a small space and packing orders herself with her family's h

Nykaa is an Indian e-commerce company that primarily deals with beauty, wellness, and fashion products. Founded in 2012 by Falguni Nayar, Nykaa has grown into one of the most popular platforms for cosmetic and personal care products in India

Nykaa: From Beauty Blog to E-commerce Giant So Nykaa was founded in 2012 by Falguni Nayar, a former investment banker. It was started a blog page where Falguni shared beauty tips, product reviews, and latest trends in the beauty industry. But soon

Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen

Understanding the core principles of entrepreneurship: Day 2: Finding Your “Why” – The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your “why.” Why are you doing this?

From Blog Posts to Bollywood: The Malini Agarwal Story 🎬 What started as a personal blog in 2008 is now one of India’s most influential digital media platforms—MissMalini.com. Malini Agarwal turned her passion for pop culture and storytelling into

Is Your Work Routine Also Like Riya? Riya was like most professionals—busy, reactive, always catching up. Her calendar ruled her, and her notifications never slept. One Monday, she paused. Instead of rushing in, she tried something new. She listed

𝗗𝗮𝘆 𝟴 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗡𝘆𝗸𝗮𝗮 𝘃𝘀. 𝗠𝘆𝗻𝘁𝗿𝗮 – 𝗧𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗕𝗲𝗮𝘂𝘁𝘆 𝗘𝗺𝗽𝗶𝗿𝗲 𝟮𝟬𝟭𝟮 – 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗲𝗮𝘂𝘁𝘆 &

From Tiny Kitchen to Big Dreams: Sarah’s Soap Magic! 🧼 { an inspirational startup story } Once there was an girl name Sarah , She made a soap in her kitchen. She loved using natural ingredients to make her skin feel soft and smell nice. 🌿✨ A frien

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w