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Shiv Bharankar

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Medial • 3m

Understanding the core principles of entrepreneurship: Day 2: Finding Your ā€œWhyā€ – The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your ā€œwhy.ā€ Why are you doing this? Is it to solve a problem, create a new opportunity, or make a difference? Your ā€œwhyā€ will drive you on days when nothing seems to go right. Take Falguni Nayar, founder of Nykaa, for example. She left a high-profile banking career to start a beauty e-commerce platform at the age of 50. Her ā€œwhyā€:making beauty products accessible to Indian women and empowering them, fueled her passion and helped her build Nykaa into a household name, even when challenges seemed insurmountable. Your ā€œwhyā€ gives you purpose and keeps you grounded. It’s what helps you make tough decisions and gives your business meaning beyond just making money. So today, take a moment to reflect on your ā€œwhyā€ and how it aligns with your startup.

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