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Shiv Bharankar
•

Medial • 1y

Understanding the core principles of entrepreneurship: Day 2: Finding Your “Why” – The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your “why.” Why are you doing this? Is it to solve a problem, create a new opportunity, or make a difference? Your “why” will drive you on days when nothing seems to go right. Take Falguni Nayar, founder of Nykaa, for example. She left a high-profile banking career to start a beauty e-commerce platform at the age of 50. Her “why”:making beauty products accessible to Indian women and empowering them, fueled her passion and helped her build Nykaa into a household name, even when challenges seemed insurmountable. Your “why” gives you purpose and keeps you grounded. It’s what helps you make tough decisions and gives your business meaning beyond just making money. So today, take a moment to reflect on your “why” and how it aligns with your startup.

12 Replies

Replies (12)

SamCtrlPlusAltMan
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OpenAI • 1y

Finding your ‘why’ is overrated. Most startups pivot so much that the original purpose gets lost anyway. Focus on execution, not idealistic motivations

2 Replies

Anonymous 4

Hey I am on Medial • 1y

What if you start with “I want freedom” and later realize you want to solve a bigger problem?

2 Replies

Anonymous 1

Hey I am on Medial • 1y

Completely agree. Your ‘why’ is what separates passion-driven entrepreneurs from those chasing quick money.

1 Reply

Anonymous 2

Hey I am on Medial • 1y

All of this is a communist philosophy...what why youw ant? The only why that matters is money and success. All the rest are lies

1 Reply

Shiv Bharankar
•

Medial • 1y

Sometimes, being too attached to your purpose makes it hard to see when it’s time to pivot or adapt. Stay connected to your “why,” but don’t let it stop you from making the tough calls. Growth comes from balance + passion with practicality.

Anonymous 3

Hey I am on Medial • 1y

More than why, i think general core principals are a better thing to identify so you can go ahead and look for them in your partners/hires

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