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Shiv Bharankar

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Medial • 4h

Understanding the core principles of entrepreneurship: Day 2: Finding Your “Why” – The Heartbeat of Your Startup Starting a business is exciting, but to keep going when things get tough, you need to connect with your “why.” Why are you doing this? Is it to solve a problem, create a new opportunity, or make a difference? Your “why” will drive you on days when nothing seems to go right. Take Falguni Nayar, founder of Nykaa, for example. She left a high-profile banking career to start a beauty e-commerce platform at the age of 50. Her “why”:making beauty products accessible to Indian women and empowering them, fueled her passion and helped her build Nykaa into a household name, even when challenges seemed insurmountable. Your “why” gives you purpose and keeps you grounded. It’s what helps you make tough decisions and gives your business meaning beyond just making money. So today, take a moment to reflect on your “why” and how it aligns with your startup.

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