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💡 Startup Idea Alert! Thinking of launching a micro-niche skincare brand that targets regional skincare problems 🌿✨ Small SKUs, D2C model, and connecting with users in regional languages for a deeper, more personal touch. It's time to create skinca

How did two boys from Jaipur sell their company to HUL for 3200 CR? ➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.

𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro

Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -

Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation Introduction to Minimalist Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per

Rejected 1 CR job offer to build her 3000 CR cosmetics empire. 1. After completing her MBA at the prestigious IIM Ahmedabad, Vineeta Singh received an astounding 1 CR job offer from Deutsche Bank. However, she was not happy as she wanted to start he

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava