Nykaa, meet your challenger.
➡️Kult just raised $20M from M3M office to bring AI-powered, skin-tone-aware beauty discovery to India.
➡️Backed by 300+ global experts, it’s personalising skincare for diverse Indian users.
➡️Target:10K daily orders,700 SKUs by 2025.
💡 Startup Idea Alert!
Thinking of launching a micro-niche skincare brand that targets regional skincare problems 🌿✨
Small SKUs, D2C model, and connecting with users in regional languages for a deeper, more personal touch.
It's time to create skinca
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Aditya Arora
•
Faad Network • 4m
How did two boys from Jaipur sell their company to HUL for 3200 CR?
➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ?
Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty.
Operates thro
Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀
1. Core Messaging :
-Focused on "fair skin = success" (controversial but effective).
-Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone.
2. Target Audience :
-
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sia shetty
Unlocking Business I... • 3m
Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation
Introduction to Minimalist
Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per
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Aditya Arora
•
Faad Network • 4m
Rejected 1 CR job offer to build her 3000 CR cosmetics empire.
1. After completing her MBA at the prestigious IIM Ahmedabad, Vineeta Singh received an astounding 1 CR job offer from Deutsche Bank. However, she was not happy as she wanted to start he
Meet the woman who built India's fastest-growing 8600 CR FMCG startup.
1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava