Nykaa, meet your challenger.
➡️Kult just raised $20M from M3M office to bring AI-powered, skin-tone-aware beauty discovery to India.
➡️Backed by 300+ global experts, it’s personalising skincare for diverse Indian users.
➡️Target:10K daily orders,700 SKUs by 2025.
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Aditya Arora
•
Faad Network • 2m
How did two boys from Jaipur sell their company to HUL for 3200 CR?
➡️ October 2020—Mohit and Rahul Yadav launch Minimalist in Jaipur, a Tier 2 city. They challenge misleading skincare claims with a science-backed approach inspired by The Ordinary.
𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ?
Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty.
Operates thro
Case Study: Minimalist – Revolutionizing Skincare Through Transparency and Innovation
Introduction to Minimalist
Founded in October 2020 by Jaipur-based siblings Mohit Yadav and Rahul Yadav, Minimalist emerged as a disruptor in India’s beauty and per
