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Mohammad Asaad Sayed

My mind to me a king... • 1m

Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -Primarily women aged 15-35 in South Asia. -Addressed insecurities around beauty standards. 3. Product Positioning : -Positioned as an affordable skincare solution for fairness. -Reinforced through emotional storytelling and relatable scenarios. 4. Celebrity Endorsements : -Leveraged Bollywood stars like Shah Rukh Khan and Aishwarya Rai. -Built aspirational appeal by associating with icons of beauty and success. 5. Controversy & Evolution : -Criticized for perpetuating colorism. -Rebranded to "Glow & Lovely," shifting focus to glow, not fairness. 6. Channels & Reach : -Dominated TV ads, print media, and rural campaigns. -Expanded to digital platforms post-pandemic. Verdict: Effective but polarizing. Adapted to changing societal norms. Normie Error: Ignoring cultural sensitivities in branding. Your Move: Audit your messaging—align with modern values.

0 replies4 likes

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Jaswanth Jegan

Founder-Hexpertify.c... • 10m

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

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Mridul Chandhok

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The real dove beauty marketing campaign stood out from all marketing strategies You know why? 🌟The brand “Dove” beautifully portrayed the uniqueness of each woman everywhere. 🌟The brand promoted the every woman is a beauty in her own way and how

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Elon mast

Occupy mars • 11m

I shifted to bangalore to a new pg here and saw a beautiful, asian fair complexion girl, possibly from nepal or North East India actually these nepalese, bhutan and NE indians have Asian fair skin, so she is working here as maid with his partner or h

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Medial User

Hey I am on Medial • 3d

We start a beauty products 1 ) Rice water in low investment hight profit Rice Water Beauty Brand: Ek Low-Investment, High-Profit Startup Idea 1. Rice Water Kya Hai Aur Kyun Popular Hai? Rice water wo paani hai jo chawal ko bhigone ya ubalne ke

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Nawal

Hope , I can Help yo... • 7d

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY 🔥 In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec

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Inactive

AprameyaAI • 9m

Beauty Industry Ads: Harsh but Effective Gora hona hai ? Patla hona hai ? Ye hona hai vo hona hai ? 👉 Unrealistic Standards: They sell dreams, not reality. 👉 Fear-Based Tactics: Convince you that you need fixing. 👉 Glossy Perfection: Airbrush

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Tanyasingh rajawat

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Highlighting Seabuckthorn as a Unique Business Opportunity Post Copy: 🌱 Ready for a Unique Business Opportunity? Meet Seabuckthorn! 🌱 Seabuckthorn isn’t just a superfruit—it’s a game-changer in the wellness and skincare industries. With natural

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Harsh Dwivedi
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Medial • 2m

Top News of the Day: 1. Beauty brand RAS Luxury Skincare raises $5 million from Unilever Ventures, others 2. Direct-to-consumer beauty brand Wow Skin Science is seeking a strategic buyer as investors aim to exit at a reduced $250 million valuation

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