Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -Primarily women aged 15-35 in South Asia. -Addressed insecurities around beauty standards. 3. Product Positioning : -Positioned as an affordable skincare solution for fairness. -Reinforced through emotional storytelling and relatable scenarios. 4. Celebrity Endorsements : -Leveraged Bollywood stars like Shah Rukh Khan and Aishwarya Rai. -Built aspirational appeal by associating with icons of beauty and success. 5. Controversy & Evolution : -Criticized for perpetuating colorism. -Rebranded to "Glow & Lovely," shifting focus to glow, not fairness. 6. Channels & Reach : -Dominated TV ads, print media, and rural campaigns. -Expanded to digital platforms post-pandemic. Verdict: Effective but polarizing. Adapted to changing societal norms. Normie Error: Ignoring cultural sensitivities in branding. Your Move: Audit your messaging—align with modern values.
Download the medial app to read full posts, comements and news.